Responsibilities

• Responsible for relevant porfolio understanding including industry trends, competitior trends, customer profiles and buyer personas
• Uses Market Research and Intel work as well as direct interaction with the market and buyers (e.g. conferences and trade shows)
• Connects with client-facing colleagues and effectively uses internal data sources to supplement understanding
• Listen and synthesize insights about client-facing messaging effectiveness applying changes to enablement as necessary and surfacing customer perspective insights
• Engages in customer advisory and feedback intiatives
• Responsible for understanding how products and services are performing in market, monitoring trends, understanding product competition, leveraging feedback to build necessary enablement assets especially as market needs or audiences shift
• Maintain close feedback channels with sales and client success to identify future enablement needs and to bring anecdotal data points about product / market fit and market needs to product marketing for consideration
• Evaluates and updates or creates new sales collateral and assets for existing products to support sales pipeline and bookings, and marketing campaigns (e.g., presentations, sales sheets, case studies, video assets, product battlecards)
• Work closely with Growth Marketing and Content Marketing to develop assets to support successful marketing campaigns
• Continuously update Relias.com and other owned website pages to reflect necessary product positioning/strategy to support search, traffic, and lead conversion needs for the product

Requirements

• Bachelor’s degree
• 5+ years experience in product marketing, marketing, commercialization, go-to-market strategy, sales enablement, product management, market intelligence, or related field.
• Experience supporting product launches, positioning, messaging, sales enablement, or commercialization efforts
• Experience working cross-functionally with Product, Sales, Marketing, and Customer-facing teams
• Experience using business performance metrics, customer feedback, and market insights to drive recommendations and improve outcomes
• Skill in developing customer- and market-informed go-to-market strategies: Leverages industry trends, customer needs, buyer personas, competitive intelligence, product knowledge, and business objectives to develop effective go-to-market approaches that drive bookings, renewals, and customer adoption within assigned verticals.
• Ability to translate customer, market, and product insights into commercially effective enablement: Synthesizes information from customer interactions, advisory boards, sales feedback, market research, competitive intelligence, and product performance data to identify opportunities and refine messaging, positioning, collateral, and commercialization strategies.
• Skill in creating and optimizing sales and marketing enablement assets: Develops, evaluates, and continuously improves collateral, presentations, case studies, battlecards, videos, digital content, and other enablement resources that support pipeline generation, bookings, renewals, customer engagement, and product adoption.
• Ability to assess product, solution, and go-to-market performance and recommend improvements: Monitors bookings, renewal performance, market response, customer feedback, competitive activity, and other relevant indicators to identify trends, diagnose performance gaps, and recommend actions that improve commercial results and customer outcomes.
• Skill in designing customer-focused solution packages and commercialization strategies: Creates product and service bundles aligned to customer needs, buyer priorities, and desired outcomes. Partners with Product, Pricing, Sales, and Marketing stakeholders to develop differentiated solution offerings, packaging strategies, and supporting enablement materials.

Preferred

• Experience in B2B SaaS, healthcare technology, HR technology, workforce enablement,, or related industries
• Experience leading cross-functional go-to-market or launch projects
• Experience working on market / competitive research, pricing and packaging, multi-solution portfolio products