Market strategy & positioning Define how Benchling wins in the scientific infrastructure space by articulating the value of Benchling as an integration backbone not just a workflow tool. Elevate our automation tools, analysis products, data model, APIs, event architecture, and governance capabilities into differentiated, enterprise-grade positioning. Messaging that converts: Translate technically complex capabilities — event-driven pipelines, SQL/API data access, in-platform analysis, and custom code environments — into sharp messaging that drives understanding and adoption. GTM execution: Own launches end-to-end. You'll lead upcoming releases across Platform, Ecosystem, and Automation and Analytics products, coordinating across Product, Sales, Solutions Consultants, and Customer Success to drive field readiness and market impact. Revenue impact: Develop quarterly and annual plans with clear metrics. Partner with Product on roadmap prioritization and with Sales on expansion plays — turning our products into a material and measurable revenue driver. Enablement that sticks: Build the strategy and execute on enablement assets that give Sales and Solutions teams the confidence to win competitive deals — including against deeply technical IT evaluators. Voice of the market: Be the internal expert on the competitive landscape, buyer pain points, and emerging trends spanning developer platform, scientific data management, lab automation systems, scientific analysis software, and AI in R&D. Feed those insights back into the product. Industry presence: Represent Benchling at conferences and industry events, and support strategic customer conversations in pre-sales settings alongside Product and Sales.