Responsibilities

• Market & Customer Insights - Conduct market, customer, and competitive research to identify unmet needs, trends, and opportunities.
• Market & Customer Insights - Gather and synthesize customer feedback and performance insights to inform product development, prioritization, and continuous improvements.
• Market & Customer Insights - Serve as a strategic advisor to product teams by providing actionable market intelligence.
• Go-to-Market Strategy & Execution - Develop and execute comprehensive go-to-market plans for new product launches and existing product enhancements.
• Go-to-Market Strategy & Execution - Translate business and product strategies into clear positioning, messaging, and launch plans.
• Go-to-Market Strategy & Execution - Drive cross-functional readiness to ensure consistent execution across sales, marketing, and operational teams.
• Messaging & Positioning - Define and own product positioning, value propositions, and key messaging that resonate with target audiences.
• Messaging & Positioning - Clearly articulate product differentiation, benefits, and outcomes across all customer-facing materials.
• Messaging & Positioning - Ensure messaging consistency across marketing, sales, training, and communication channels.
• Sales Enablement & Launch Support - Develop marketing collateral, sales tools, and training materials to support product launches and ongoing sales efforts.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field required.
• 5+ years of product marketing experience strongly preferred.
• Experience in the healthcare market strongly preferred; experience with beds or support surfaces a plus.
• Excellent written and verbal communication skills with the ability to influence and align stakeholders.
• Strong organization, problem-solving, decision-making, and time-management skills.
• Proficiency in Microsoft Office Suite; experience with rendering software is a plus.
• Ability to travel up to 50%.

Preferred

• Experience in the healthcare market strongly preferred; experience with beds or support surfaces a plus.

Benefits

• Agiliti offers a robust suite of benefits for regular, full-time, non-union employees including: health insurance options for Medical, Dental & Vision plans, Short- and Long-Term Disability plans, Flexible Spending Accounts, Health Savings Accounts, Life Insurance Options, Paid Time Off, 401K Saving Plan with employer match, Employee Discounts, Tuition Reimbursement, Daily Pay program, Employee Assistance Program, and wellness programs.