Responsibilities

• Impact the full client lifecycle, measured through bookings, adoption, retention and advocacy, by partnering and influencing cross-functional partners in Product, Marketing, Sales, Client Success, Services and Enablement.
• Build compelling narratives that clearly differentiate Bazaarvoice as the premium offering in the ratings and reviews space.
• Define and execute GTM strategy for Bazaarvoice Ratings & Reviews releases, including launch positioning, messaging, internal and external enablement/comms, and ongoing adoption motions across different business sizes, personas, industries and geographies.
• Drive competitive positioning and de-positioning efforts with research-backed insight and strategic clarity.
• Serve as a strategic partner to Product Management, influencing roadmap decisions with market context and go-to-market requirements.
• Collaborate with Sales, Client Success, and Enablement teams to equip the field with the tools they need to confidently sell, advise, advise on and support our Ratings & Reviews offering.
• Partner with Marketing Teams (Brand, Content, Digital, Growth, and Field Marketing) for coordinated demand generation, revenue-driving, and customer advocacy activities.
• Gather market intelligence and voice of the customer and produce quarterly reports to inform business strategy across cross-functional teams.
• Create clear, compelling sales and marketing collateral, from one-sheets and web copy to playbooks and pitch decks.
• Orchestrate a unified global strategy that empowers regional marketing teams (EMEA, APAC, NA) to execute with relevance in their local markets, while keeping our brand consistent.