Product Marketing Manager- Banking Solutions & Customer Growth

Chicago, IL (On-site)

$111K/yr – $131K/yrSenior Level8+ years expFull time

Posted 7 days ago

Job Summary

Own the end-to-end product marketing strategy and execution, aligning messaging, positioning, and campaigns with growth goals while shaping roadmaps through customer and banker insights.

Lead cross-functional product marketing with data-driven decision making
Drive stakeholder alignment and executive-level prioritization

Job Description

Responsibilities

Product Strategy & Positioning
Develop and execute product marketing strategies that support business growth, customer engagement, and revenue objectives.
Define product positioning, messaging, and value propositions tailored to customer segments, banker needs, and market opportunities.
Translate complex product capabilities into clear customer and sales narratives.
Partner with Product Management to influence product roadmaps based on customer insights, market trends, and stakeholder feedback.
Banking & Customer Insights
Leverage deep understanding of banking products, customer journeys, and financial services trends to identify growth opportunities.
Analyze customer behavior, banker feedback, competitive intelligence, and market dynamics to inform strategy.
Advocate for customer and banker needs throughout the product lifecycle.
Stakeholder Management & Influence

Requirements

Bachelor's degree, or equivalent work experience
Eight to ten years of experience in project management activities
Bachelor's degree in Marketing, Business, Finance, Economics, or related field.
8+ years of Product Marketing, Product Management, Strategy, or Financial Services experience.
Strong knowledge of small business banking, payments, lending, or digital banking solutions.
Strong analytical and strategic thinking skills with the ability to support data-driven decision-making.
Proven ability to manage and influence stakeholders across multiple functions and leadership levels.
Exceptional communication, storytelling, and presentation skills.
Experience translating customer and stakeholder needs into actionable product and marketing strategies.
MBA or advanced business degree.

Preferred

Deep understanding of banking products, customer needs, and banker workflows
Strong strategic decision-making and business acumen
Ability to balance competing stakeholder requirements and drive alignment
Customer-centric mindset with a focus on measurable business outcomes
Strong executive presence and ability to influence without authority
Proven track record of driving product adoption, customer growth, and commercialization success

Benefits

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

U.S. Bank National Association

3.5 Glassdoor

At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune. In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies.We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity. U.S. Bank, NA. Member FDIC. Equal Housing Lender.

Founded in 1968

Minneapolis, Minnesota, USA

80K employees (1,757 in marketing)

www.usbank.com/index.html

59% recommend to a friend

65% CEO approval