Responsibilities

• Proactively identify the most important problems to solve across the buyer product experience; define goals for product growth that align with company-wide marketing initiatives.
• Own the Go-To-Market (GTM) strategy and launch execution for buyer-facing features (e.g., saved search, delivery preferences, customer preferences); define adoption metrics and hold yourself accountable for delivering against them.
• Develop and maintain a product growth roadmap—a prioritized view of GTM initiatives and adoption programs—and align stakeholders in Product, Analytics, and Lifecycle Marketing around it.
• Work through roadblocks with minimal guidance; set high standards for the quality and impact of your work.
• Develop a deep understanding of B-Stock’s buyer segments, how they shop, and what drives repeat platform engagement.
• Build and maintain buyer personas that capture behavioral patterns and feature usage to sharpen product positioning and campaign briefs.
• Brief Lifecycle Marketing on feature launches with clear audience targeting rationale, key messages, and behavioral triggers.
• Generate hypotheses about buyer behavior and feature adoption to structure a logical analytical approach and identify needed data.
• Partner with Analytics to define shared measurement frameworks (e.g., aligning on definitions for “activated” or “engaged”) and build visibility into feature adoption metrics.
• Demonstrate strong quantitative and qualitative judgment in decision-making—pull reports, interpret cohort analyses, and make evidence-based recommendations independently.