Product Marketing Manager

Responsibilities

• Market & customer intelligence - become the expert on our supplier and contractor customer personas, their business value drivers, needs and pain points
• Messaging & positioning - develop thought leadership platforms and high-quality content to support marketing campaigns to drive customer retention and sales initiatives
• Product launch & GTM strategy - take a lead role in collaborating with Product, Sales, Customer Success, Advisory Services, and Marketing to develop winning value propositions, plan and execute effective new product introductions, product releases, and pricing updates
• Enable growth - Understand and support our sales channels and sales enablement team to develop programs, playbooks, and assets
• Performance tracking & reporting – Set goals and objectives, report on progress, and optimize strategy and tactics based on data to ensure performance to plan

Requirements

• Bachelor’s degree in Marketing or related field
• 7+ years of Product Marketing experience, and at least 2 years’ experience in a market-facing role (e.g. relevant experience in target industry, working with customers and prospects, etc.)
• Proven ability to work effectively with Product, Sales, and Customer Success teams
• Experience using collaboration tools such as Teams, Figma, etc.
• Experience using generative AI tools to enhance productivity and output
• Experience marketing Source to Pay, Supplier Sourcing, or Supplier Performance Management technology
• Experience targeting buyers of Supplier Management, Health, Safety and Environmental (HSE), Supply Chain Risk Management, or Third-Party Risk Management (TPRM)
• Knowledge of supply chain dynamics in Construction, Energy, Manufacturing, Oil & Gas, Utilities or other relevant sectors
• Excellent PowerPoint and writing skills
• Excellent verbal, active listening, and presentation skills
• Excellent interpersonal skills to interact with cross-functional teams, customers, and third parties
• Experience marketing platform-based SaaS solutions
• Energy, drive, an appetite to learn and collaborate, and willingness to work hard

Preferred

• - Experience using collaboration tools such as Teams, Figma, etc.
• - Experience using generative AI tools to enhance productivity and output
• - Experience marketing Source to Pay, Supplier Sourcing, or Supplier Performance Management technology
• - Experience targeting buyers of Supplier Management, Health, Safety and Environmental (HSE), Supply Chain Risk Management, or Third-Party Risk Management (TPRM)
• - Knowledge of supply chain dynamics in Construction, Energy, Manufacturing, Oil & Gas, Utilities or other relevant sectors
• - Excellent PowerPoint and writing skills
• - Excellent verbal, active listening, and presentation skills
• - Excellent interpersonal skills to interact with cross-functional teams, customers, and third parties
• - Experience marketing platform-based SaaS solutions
• - Energy, drive, an appetite to learn and collaborate, and willingness to work hard
• - Bachelor’s degree in Marketing or related field
• - 7+ years of Product Marketing experience, and at least 2 years’ experience in a market-facing role (e.g. relevant experience in target industry, working with customers and prospects, etc.)
• - Proven ability to work effectively with Product, Sales, and Customer Success teams
• - Experience using collaboration tools such as Teams, Figma, etc.

Benefits

• We also offer a comprehensive benefits package, which includes health, dental and vision insurance, 401(k), and PTO.