Product Marketing Manager

USA (Remote)

$104K/yr – $145K/yrMid Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing initiatives for a supplier-management platform, owning market intel, messaging, and GTM workstreams.

  • Own market intelligence on supplier and contractor personas, needs, and pain points
  • Must-have: 7+ years of Product Marketing with market-facing experience
  • Standout: Cross-functional collaboration across Product, Sales, and Customer Success for launches and GTM

Job Description

Responsibilities

  • Market & customer intelligence - become the expert on our supplier and contractor customer personas, their business value drivers, needs and pain points
  • Messaging & positioning - develop thought leadership platforms and high-quality content to support marketing campaigns to drive customer retention and sales initiatives
  • Product launch & GTM strategy - take a lead role in collaborating with Product, Sales, Customer Success, Advisory Services, and Marketing to develop winning value propositions, plan and execute effective new product introductions, product releases, and pricing updates
  • Enable growth - Understand and support our sales channels and sales enablement team to develop programs, playbooks, and assets
  • Performance tracking & reporting – Set goals and objectives, report on progress, and optimize strategy and tactics based on data to ensure performance to plan

Requirements

  • Bachelor’s degree in Marketing or related field
  • 7+ years of Product Marketing experience, and at least 2 years’ experience in a market-facing role (e.g. relevant experience in target industry, working with customers and prospects, etc.)
  • Proven ability to work effectively with Product, Sales, and Customer Success teams
  • Experience using collaboration tools such as Teams, Figma, etc.
  • Experience using generative AI tools to enhance productivity and output
  • Experience marketing Source to Pay, Supplier Sourcing, or Supplier Performance Management technology
  • Experience targeting buyers of Supplier Management, Health, Safety and Environmental (HSE), Supply Chain Risk Management, or Third-Party Risk Management (TPRM)
  • Knowledge of supply chain dynamics in Construction, Energy, Manufacturing, Oil & Gas, Utilities or other relevant sectors
  • Excellent PowerPoint and writing skills
  • Excellent verbal, active listening, and presentation skills
  • Excellent interpersonal skills to interact with cross-functional teams, customers, and third parties
  • Experience marketing platform-based SaaS solutions
  • Energy, drive, an appetite to learn and collaborate, and willingness to work hard

Preferred

  • - Experience using collaboration tools such as Teams, Figma, etc.
  • - Experience using generative AI tools to enhance productivity and output
  • - Experience marketing Source to Pay, Supplier Sourcing, or Supplier Performance Management technology
  • - Experience targeting buyers of Supplier Management, Health, Safety and Environmental (HSE), Supply Chain Risk Management, or Third-Party Risk Management (TPRM)
  • - Knowledge of supply chain dynamics in Construction, Energy, Manufacturing, Oil & Gas, Utilities or other relevant sectors
  • - Excellent PowerPoint and writing skills
  • - Excellent verbal, active listening, and presentation skills
  • - Excellent interpersonal skills to interact with cross-functional teams, customers, and third parties
  • - Experience marketing platform-based SaaS solutions
  • - Energy, drive, an appetite to learn and collaborate, and willingness to work hard
  • - Bachelor’s degree in Marketing or related field
  • - 7+ years of Product Marketing experience, and at least 2 years’ experience in a market-facing role (e.g. relevant experience in target industry, working with customers and prospects, etc.)
  • - Proven ability to work effectively with Product, Sales, and Customer Success teams
  • - Experience using collaboration tools such as Teams, Figma, etc.

Benefits

  • We also offer a comprehensive benefits package, which includes health, dental and vision insurance, 401(k), and PTO.