Responsibilities

• The Product Marketing Manager will be responsible for our Epigenetics and Developmental Biology portfolios and champion the evolution of our downstream customer communication processes.
• Reporting to the Associate Director of Product Marketing, you will be instrumental in defining and implementing the global go-to-market strategy, compelling positioning, and resonant messaging that will highlight product differentiation and value to further solidify CST as a leader within Epi/Epi Apps & Dev Bio in the larger context of the Cancer Discovery Research market segment.
• You will also be called on to ensure that your specific portfolio is included in other relevant disease focus areas (including but not limited to NDG, I/O, Autoimmunity), market segments (Biopharma) and applications (WB, IP, IHC, mIHC, IF, Flow, ELISA & ELISA-like, Spatial Biology and Single-Cell) that align to the defined corporate areas of focus.
• Your commercial expertise and leadership will ensure the consistent development of impactful messaging/collateral and the creation of effective sales tools & training programs that enhance customer engagement.
• Your efforts will help optimize our existing portfolio, launch new products and services, and drive market leadership through integrated, sales-aligned marketing campaigns.
• There will also be a focus on expanding market share, enhancing customer engagement, and positioning our offerings as a market leader.
• This is an onsite role based in the Danvers, MA office.
• Product Marketing Strategy / Positioning (25%): Create and implement a strategic product marketing plan that highlights product differentiation and value (including pricing and channel strategy) aligned with business objectives, supporting the existing portfolio, product launches, customer acquisition, and revenue growth.

Requirements

• Masters Degree in related Life Science area (Genetics, Developmental Biology, Cancer Biology etc.)
• 5+ years of experience in product marketing or related role in the Life Science space
• Experience managing a reagent product line with demonstrated success
• Experience working with global sales channels and distributors

Preferred

• PhD in related Life Science area (Genetics, Developmental Biology, Cancer Biology etc.)
• Experience with Pragmatic or similar marketing frameworks
• Excellent communication skills
• Ability to build strong cross-functional relationships
• Strong problem-solving skills and willingness to think outside the box
• Ability to work independently and collaboratively in a dynamic and fast-paced environment

Benefits

• The pay range for this position is $138000.00 - $189000.00/yr.
• CST Benefits can be sent over for review.