Responsibilities

• Lead, develop and implement the local go-to-market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
• Develops and implements marketing plan in conjunction with Sales and relevant Business Lines. Prepares business plans focused on business development for US market.
• Coordinate market analyses with Product Marketing team and Sales team members and defines appropriate forecasts and plans.
• Evaluate and share customer research, market conditions and competitor data.
• Partner with product sales, product management, segment marketing, marketing communications, marketing and sales leaders to develop customer solutions.
• Develop marketing strategies, key value proposition messages and associated content for marketing collateral, presentations, web content, digital sales applications, customer references, sales kits, etc.
• Define prioritized customer conversion targets and own follow-up to ensure integration goals are met.
• Provide input to segment marketing on go-to-market strategies, content, sales enablement, and digital tools.
• Research and analyze market and customer data to identify trends, issues, and other relevant information to determine specific requirements, attitudes, effects of current and potential market conditions and regulations that may affect product marketing strategies.
• Provide support and recommendations for campaign strategies and related communications.

Requirements

• Bachelor’s degree in Engineering (preferably Mechanical Engineer or Electrical Engineer)
• MBA preferred
• 10+ overall years of experience in product marketing and/or sales, product management
• Proven analytical skillset
• Ability to demonstrate change management and organizational alignment
• Strong people leadership skills
• Exceptional internal and external communications skills written and oral
• Experience in managing strategy mobilization
• Experience in engagement with senior management organizations both internally and externally
• Candidates must already possess authorization to work for ABB in the US.

Preferred

• Preference for candidates able to work a hybrid schedule in Cary, NC, but open to remote within Eastern or Central Time zones.

Benefits

• Health, Life & Disability – Choice between two medical plan options: a PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
• Choice between two dental plan options: Core and Core Plus
• Vision benefit
• Company paid life insurance (2X base pay)
• Company paid AD&D (1X base pay)
• Voluntary life and AD&D – 100% employee paid up to maximums
• Short Term Disability – up to 26 weeks – Company paid
• Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
• Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance)
• Paid Parental Leave