Responsibilities

• Develop and execute comprehensive brand strategies that align with company goals and market opportunities.
• Define and communicate the brand's unique value proposition, messaging, and target audiences
• Conduct competitive analysis and identify opportunities for differentiation and growth.
• Manage improvements to commercialization efforts for existing products, and optimizing new product launches
• Lead the planning and execution of integrated marketing campaigns (digital, social, trade shows, PR, and field marketing).
• Partner with creative team to ensure consistent brand voice and visual identity across all materials.
• Manage content development including collateral, product storytelling, packaging, sales training materials, and promotional materials.
• Collaborate with product and R&D teams on new product development and launch strategies.
• Develop go-to-market plans including pricing, positioning, messaging, and launch timelines.
• Monitor and optimize product performance post-launch based on KPIs and market feedback.

Requirements

• MBA with a focus on Marketing, Strategic Marketing, Data Analytics, or similar
• Analytical approach to all decision making.
• 'Strong understanding of branding principles, consumer behavior, and go-to-market strategy.
• Experience with data management to identify target customers, cross sell to existing customers, identify powerful KSP's, and guide product development
• Process for managing cross-functional initiatives from concept to execution.
• Excellent communication and project management skills.
• Presentation acumen - whether in-person or virtually, to audiences including internal sales, external sales, dental professionals, and others.
• Experience using AI tools for writing, data and content analysis, and creative