Product Marketing Manager at AlertMedia | Austin, TX

AlertMedia

Product Marketing Manager

Austin, TX (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive go-to-market strategy for the product portfolio, align messaging, and accelerate revenue through cross-functional leadership.

Must-have: 5+ years of B2B SaaS product marketing and proven GTM execution.
Standout: Ability to influence executives and coordinate across Product, Sales, and Marketing.

Job Description

Responsibilities

Own the go-to-market strategy for our product portfolio by evaluating pipeline performance, win/loss trends, market opportunity, and competitive positioning to define a focused go-to-market plan grounded in data.
Clarify positioning and messaging: refine ICP definition, buyer personas, and value propositions to ensure strong differentiation and relevance.
Strengthen the revenue motion: partner closely with Sales leadership to improve outbound and expansion efforts through enablement, messaging, and structured execution plans.
Drive demand intentionally: propose demand strategies rooted in research and performance insights; collaborate with Content and Demand Generation teams to develop and activate campaigns and assets aligned to revenue goals.
Connect the dots: serve as a cross-functional connector across Product, Sales, Marketing, and Customer Success to ensure alignment, prioritization, and cohesive execution.
Deliver measurable outcomes: track performance, analyze results, and iterate to improve pipeline growth, conversion rates, and overall revenue impact.
What You Bring to the Role: Monitor and assess product performance and market opportunities to inform strategy.
Collaborate across functions to translate strategy into execution.

Requirements

5+ years of B2B SaaS product marketing experience
Experience in SaaS, B2B technology
Demonstrated success building and executing GTM strategies that drive measurable revenue growth
Familiarity with tools such as Salesforce, Seismic, and marketing automation platforms
Strong analytical skills and comfort working with CRM data, pipeline reporting, and performance metrics
Experience enabling Sales teams with clear messaging and structured motions
Proven ability to manage complex, cross-functional initiatives
Ability to influence stakeholders and senior leaders without direct authority
Strategic mindset paired with disciplined execution
Clear, structured communication skills
Must be located in Austin metro area and comfortable with a hybrid work model

Preferred

Experience in Security/emergency management markets
Experience in a growth-stage company where you’ve built structure and repeatable processes

Benefits

Competitive base salary + Company-wide bonus program
Generous and flexible time and parental leave policies
Health benefits - Medical, Dental, Vision and Life Insurance 100% paid for employees!
401K with a generous company match
Amazing rewards and incentives – we love celebrating each other!
Commitment to community service with opportunities to give back
A Best Places to Work company 10 years in a row and numerous other awards
Access to brand new downtown office with 360 views of Austin, high-tech building gym, and nearby running trails
Ongoing career development opportunities with our Learning and Development team

AlertMedia

4.2 Glassdoor

AlertMedia helps organizations protect their people and businesses through all phases of an emergency. Our award-winning Risk Intelligence and Response platform allows companies of all sizes to identify, assess, and resolve critical events faster and more confidently. AlertMedia supports essential communication for thousands of leading businesses—including DHL, JetBlue, Coca-Cola Bottling, and Walmart—in more than 150 countries.

Founded in 2013

Austin, Texas, USA

468 employees (39 in marketing)

bit.ly/4jJvtDo

81% recommend to a friend

91% CEO approval