Responsibilities

• Own the end-to-end product marketing strategy for Agent Studio and Alteryx’s MCP Server, defining positioning, messaging, and go-to-market plays that articulate how Alteryx serves as the business logic backbone for agentic AI systems.
• Develop persona-specific narratives for data engineers, IT architects, and AI/ML teams that demonstrate how Agent Studio and MCP Server enable governed, scalable automation at the enterprise level.
• Partner with Product Management to shape the agentic AI roadmap narrative, translating headless AYX capabilities and workflow orchestration features into compelling customer-facing stories.
• Build launch plans, sales enablement materials, and technical content for new Agent Studio and MCP Server capabilities, equipping GTM teams to drive trial and adoption.
• Monitor the competitive landscape across agentic frameworks, process automation platforms, and enterprise AI tooling—surfacing insights that sharpen positioning and battlecard strategies.
• Represent Alteryx in conversations with agentic AI ecosystem partners, positioning our platform as a trusted integration layer within broader AI orchestration architectures.
• Own the go-to-market strategy for App Builder, positioning it as the fastest, most governed path for analysts and workflow builders to deploy Alteryx solutions as shareable, scalable business applications.
• Develop messaging that speaks to both builders (analysts, data engineers) and application consumers (line-of-business leaders, IT stakeholders) who depend on App Builder’s no-code/low-code application layer.
• Create launch and enablement materials for App Builder updates, ensuring Sales, Partner, and Customer Success teams can confidently articulate value and competitive differentiation.
• Identify and develop customer champions who have built high-impact applications, turning their stories into case studies, event presentations, and community content.

Requirements

• 7+ years of product marketing experience in a B2B SaaS environment, with significant experience marketing AI, automation, analytics, or data platform products.
• Demonstrated ability to build and execute go-to-market strategies for complex, technical products across multiple personas and market segments.
• Deep understanding of the enterprise AI, agentic automation, or analytics market landscape—including key competitors, analyst perspectives, and buyer dynamics.
• Exceptional messaging and storytelling skills; ability to translate sophisticated agentic AI and workflow automation capabilities into clear, compelling narratives for both business and technical audiences.
• Track record of collaborating effectively with Product Management, Sales, Customer Success, and Demand Generation teams in a fast-paced environment.
• Experience with launch planning, sales enablement, and analyst relations for enterprise software products.
• Comfortable working with product usage data, pipeline metrics, and campaign analytics to measure impact and guide strategy.
• Genuine curiosity about AI agents, orchestration frameworks, and enterprise automation—you stay current on emerging trends and bring strong points of view into your work.
• Experience with or passion for data analytics platforms; hands-on familiarity with Alteryx products is a strong advantage.

Nice to Have

Benefits

• Medical, dental, and vision coverage
• 401(k) with company match
• Paid parental leave, caregiver leave, and flexible time off
• Mental health support and wellness reimbursement
• Career development and education assistance
• Benefits & Perks: Alteryx has amazing benefits for all Associates which can be viewed here .

Compensation

• The base salary range for this role in the United States is $140,000 - $185,000. This role is also eligible for a target annual bonus of 15% of base salary, based on individual and company performance.
• In addition to base pay and bonus eligibility, this role includes:
• - A monthly Connectivity Plus stipend of $150 to support remote work-related expenses
• - An annual $200 home office reimbursement
• Alteryx offers a comprehensive benefits package designed to support your health, financial security, and overall well-being, including:
• - Medical, dental, and vision coverage
• - 401(k) with company match
• - Paid parental leave, caregiver leave, and flexible time off
• - Mental health support and wellness reimbursement
• - Career development and education assistance