Product Marketing Manager, Advertising & Engagement

Responsibilities

• Product positioning and messaging
• Develop clear, differentiated positioning and messaging for Genius Sports' Advertising & Engagement products, translating technical capabilities into customer-centric value propositions.
• Build messaging frameworks that help Product, Commercial and Marketing teams consistently explain what our products do, who they are for, why they matter and how they compare in market.
• Help sharpen Genius Sports' advertising narrative around real-time activation, official data, fan identity and AI-powered decisioning — shifting the category conversation from scheduled media to moment-driven engagement.
• Go-to-market planning and product launches
• Own and support GTM plans for key Advertising & Engagement product launches, releases and strategic packages, including new capabilities, integrations and partnerships.
• Work with Product, Commercial and Marketing teams to define target audiences, customer pain points, launch objectives, timelines, KPIs, sales motions, collateral needs and campaign requirements.
• Sequence launches and campaigns against the global sports calendar, supporting major product and market moments including tentpole events like the Super Bowl, NBA Finals and FIFA World Cup, new season activity, and flagship industry events such as NewFronts.
• Sales enablement and commercial support
• Create foundational sales enablement materials that help Commercial teams confidently sell complex advertising and engagement products.

Requirements

• 3–5 years' experience in B2B product marketing, product-led marketing, commercial marketing, or a related role.
• Experience working in adtech, martech, programmatic advertising, media, fan engagement or sports technology.
• A strong storyteller who can simplify complex products and turn technical detail into clear, commercially compelling messaging.
• Experience developing product positioning, value propositions, launch plans, sales collateral and enablement materials.
• Strong written and verbal communication skills, with the confidence to present to internal teams and act as a product evangelist.
• Commercially minded, with an understanding of how marketing supports revenue, product adoption, and customer growth.
• Comfortable working cross-functional with Product, Sales, Marketing and Revenue teams.
• Highly organized, detail-oriented, and able to manage multiple workstreams across launches, campaigns, and stakeholder groups.
• Curious, proactive, and comfortable getting into the detail of technical products, customer needs and market dynamics.

Benefits

• This role will also be eligible to take part in Genius Sports Group's benefits plan.