Product Marketing Manager

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing for a global tech localization team, turning roadmaps into compelling GTM narratives and assets.

  • Own product storytelling and GTM assets from concept to launch.
  • Must-have: 3–5 years in product or solutions marketing.
  • Standout: Global, remote-friendly environment with localization focus.

Job Description

Responsibilities

  • Drive the product narrative from conception to launch, partnering closely with Product and cross‑functional teams to translate early ideas into market‑ready stories, assets, and GTM plans
  • Develop clear, compelling product messaging and value propositions rooted in customer insights and competitive analysis
  • Partner closely with Product to understand roadmap priorities and translate features into user-centric stories
  • Build and maintain sales enablement tools such as battlecards, feature comparisons, objection‑handling guides, and demo scripts
  • Build personas, segmentation models, and competitive frameworks to sharpen market focus and identify opportunities
  • Collaborate with Demand Generation, Brand, and Content teams to ensure GTM alignment across channels and campaigns
  • Support lifecycle initiatives to increase product adoption, engagement, and retention
  • Continuously assess market trends, customer needs, and competitive movements to inform strategic decisions

Requirements

  • Bring 3–5 years of experience in product marketing, solutions marketing, or a related function (B2C SaaS, tech, or localization preferred)
  • Hold a bachelor's Degree in a related field or equivalent professional or military experience.
  • Have strong skills in market research, customer segmentation, and competitive analysis
  • Are a natural storyteller who can simplify complex ideas for a range of audiences
  • Communicate with clarity, confidence, and the ability to influence without authority
  • Enjoy cross‑functional collaboration and know how to build strong relationships with Product, Sales, and Marketing
  • Excel at staying focused, organized, and effective in a dynamic, fast‑moving environment
  • Bring a strong customer empathy lens, always tying insights back to messaging and GTM strategy
  • Stay level‑headed and solutions‑oriented when handling multiple deadlines

Nice to Have

  • Have product marketing experience in platform-based or AI-enabled products
  • Bring experience launching new products or major feature releases
  • Have strong presentation and storytelling skills, especially in slide creation
  • Have worked in a global or multilingual environment
  • Are familiar with pricing/packaging strategy or product lifecycle management

Benefits

  • Global Team, Local Impact: Collaborate with colleagues around the world while making meaningful contributions locally.
  • People-First Culture: Work in a supportive, inclusive environment that values your voice and well-being.
  • Flexible Work Style: Enjoy remote work, flexible PTO, and a healthy work-life balance.
  • Career Growth: Access mentorship, development programs, and clear pathways for advancement.
  • Impactful Work: Help top-tier brands succeed globally while promoting cultural understanding and connection.
  • Competitive Compensation & Benefits: Market-leading pay, bonuses, and comprehensive medical and retirement plans.
  • Recognition & Support: Be seen and celebrated through regular recognition programs and supportive leadership.
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Acclaro

3.5 Glassdoor

Acclaro is the trusted localization partner for the world's biggest brands and fastest-growing global companies. Our mission is to harness the powerful combination of human expertise and cutting-edge technology, putting brands into the heads, hearts, and hands of people everywhere. Contact us at: +1.914.468.0200info@acclaro.comSales Inquiries: +1.914.468.5106sales@acclaro.com

Founded in 2002
Boston, Massachusetts, USA
779 employees (338 in marketing)
64% recommend to a friend

Traffic Signals

Monthly Visitors
42.2K
Monthly Google Ads Budget
$193
Traffic Source Mix
Search
32.4%
Direct
55.1%
Referral
8.7%
Social
1.9%
Paid
1.5%

Headcount Trend

Current headcount: ~779

Marketing Team

Marketing Team Size
323 (41% of company)