Product Marketing Manager

San Francisco, CA (Hybrid)

$108K/yr – $240K/yrMid Level6+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the product marketing rhythm for Navan\'s AI driven travel platform, shaping audiences, messaging, GTM plans, and cross‑functional alignment to accelerate adoption and revenue.

  • Go to market planning and execution for new and existing products to drive adoption and engagement.
  • Audience, messaging, and positioning ownership to differentiate Navan in the market.
  • Cross‑functional enablement and field alignment to arm selling teams with tools and assets.

Job Description

Responsibilities

  • Work with Product and Sales to define target audiences and craft clear, compelling messaging and positioning that differentiates Navan’s capabilities in the market.
  • Develop and execute comprehensive go-to-market plans for new and existing products, ensuring successful adoption and engagement.
  • Conduct market research to understand customer needs, competitive landscapes, and industry trends to inform product development and marketing strategies.
  • Partner with Enablement and Field teams to develop tools, training, and resources that enhance their ability to sell Navan’s products effectively.
  • Create a variety of marketing materials, including product collateral, case studies, white papers, and blog posts that highlight the value of Navan’s capabilities. Ensure consistency across all touchpoints.
  • Collaborate with the broader marketing team to design and execute marketing campaigns that drive product awareness, lead generation, and customer retention.
  • Monitor and report on the effectiveness of product marketing initiatives, using data to optimize strategies and achieve business goals.
  • Work closely with product management, sales, customer success, and other teams to align on product strategy and execution.

Requirements

  • 6+ years of product marketing experience, preferably within AI, travel, SaaS, and/or tech, with a track record of launching and growing B2B products.
  • Demonstrated ability to use AI across product marketing workflows, including research, messaging development, content creation, launch planning, and operational optimization, to improve speed, quality, and impact.
  • Proven ability to work cross-functional and manage multiple stakeholders effectively, including across multiple time zones.
  • Strong strategic and analytical skills, with the ability to translate complex product features into customer benefits and compelling marketing messages.
  • Excellent verbal and written communication skills, with a talent for storytelling and creating engaging content. The ability to write well is essential.
  • Strong project management skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.
  • Experience with market research and competitive analysis to inform strategic planning.

Benefits

  • healthcare coverage, insurance offerings, and wellness resources for you and your family
  • retirement savings programs and opportunities to participate in our equity plans
  • flexible time off, country-specific holidays, and paid parental leave for all new parents
  • connectivity and commuting support*, mental health resources, and exclusive travel-related perks
  • Wherever you’re based, our benefits evolve with you
A16Z GAMES logo

A16Z GAMES

Over the past decade, games have radically transformed from packaged entertainment to social network-like online services that scale like consumer technology companies. Today’s games also drive innovation across the entire consumer ecosystem through new methods of engagement, retention, and monetization. We believe that games will play a pivotal role in defining how we socialize, play, and work over the next century.Investing Themes:Game Studios: Today’s best games are continually updated online services whose players form an integral part of the game through multiplayer and user-generated content. These “games-as-a-service” have become rich, interactive social networks whose in-game player friendships rival those made in person. Games x Consumer: The rapidly growing number of gamers worldwide has created a thriving ecosystem of consumer apps to support them. As gaming becomes the top way people spend time, we believe some of the most innovative consumer companies will be built around player communities. Infrastructure: As games evolve into virtual worlds and online services, the demand for the tools and services needed to build great games will only continue to skyrocket. We also believe the coming metaverse will be built by games companies, using games technologies.

Cloud, Iowa, USA

Traffic Signals

Monthly Visitors
736.7K
Traffic Source Mix
Search
39.7%
Direct
47.4%
Referral
7.6%
Social
4.4%
Paid
0.6%

Marketing Team

Marketing Roles Posted (Last 30 Days)
8