Responsibilities

• Funnel & Enrollment Optimization
• Own end-to-end engagement from first touch through active care and retention.
• Analyze conversion, drop-off, and activation metrics across web, app, and clinical workflows.
• Identify friction points and abandonment drivers using behavioral data and AI-supported analytics.
• Develop hypotheses and testing plans to improve enrollment and activation.
• Partner with Product, Marketing, and Clinical teams to implement funnel and messaging optimizations.
• Use automation and predictive insights to improve targeting and outreach timing.
• Product Engagement & Adoption
• Drive adoption of core features, programs, and care pathways.
• Develop engagement strategies that encourage consistent platform usage.
• Partner with Product to improve UX, onboarding, and in-product guidance.
• Support personalization through data and AI-enabled segmentation.
• Partner with Marketing to develop lifecycle touchpoints (email, SMS, in-app, provider prompts).
• Monitor feature usage and patient behavior to inform roadmap priorities.
• Revenue & Monetization Enablement
• Optimize communication pathways to increase billable participation.
• Partner with Finance and Data Operations to align engagement initiatives with billing models.
• Identify opportunities to increase utilization through data-driven targeting.
• Measure impact of engagement initiatives on revenue performance.
• Support forecasting and prioritization using advanced analytics tools.

Requirements

• 5–8+ years in product marketing, growth, lifecycle, or analytics roles
• Experience optimizing digital funnels in SaaS, health tech, or consumer platforms
• Strong analytical and experimentation background
• Comfort working with data platforms, automation tools, and emerging AI solutions
• Experience partnering with Product and Engineering teams
• Familiarity with healthcare or wellness brands
• Excellent communication and stakeholder management skills
• Strategic thinker with strong execution discipline
• Comfortable in fast-paced, evolving environments

Preferred

• We do not have items listed under nice_to_have.

Benefits

• We offer a comprehensive benefits package, including health, dental, and vision insurance, along with flexible PTO and work from home options.
• We provide a professional development budget and support continuing education, empowering our team to grow alongside the company.
• Team members have the opportunity to make a meaningful impact on chronic disease management and patient outcomes while contributing to a collaborative, mission driven culture focused on improving healthcare accessibility and affordability.