Responsibilities

• Define market requirements, market sizing, and differentiated positioning for WEM. Recognize WEM as a comprehensive suite that connects workforce planning, quality, and analytics for mature contact centers seeking integrated operational excellence. Ground your work in customer research, competitive intelligence, and sales/customer success feedback.
• Build and own launch plans, value propositions, competitive narratives, and demo flows for feature releases and campaigns. Drive on-time, on-brand execution across teams.
• Partner with Product to shape roadmap trade-offs and prioritization through market evidence and customer voice. Represent the customer in strategic product conversations.
• Enable Sales and Customer Success with pitches, battle cards, objection-handling frameworks, and playbooks.
• Work cross-functionally with internal teams and external partners to co-develop and launch partner product integrations. Own the go-to-market narrative and enablement for co-marketed solutions.
• Drive data-driven demand generation and campaign management. Develop, execute, and optimize campaigns and content that move prospects and customers through the buyer journey. Track performance against KPIs and continuously refine based on insights.
• Develop pricing strategy, packaging recommendations, and financial modeling for the WEM segment. Validate assumptions through customer and sales feedback.
• Mentor and guide associate-level PMMs on research methodology, positioning development, and launch execution. Model strategic thinking and flawless execution.

Requirements

• 3-6 years of B2B product marketing.
• Demonstrated ownership of a feature, product, or segment launch with measurable business results (bookings, ARR growth, product adoption).
• Comfort with both SLG (sales-led growth) and PLG (product-led growth) motions. You're willing to pick up the nuance on PLG and adapt your marketing thinking accordingly.
• Experience in contact center, customer experience, or ERP environments is a plus. You understand the operational context where WEM lives.
• Curiosity about workforce engagement, WEM buyer personas and use cases, operational workflows, and competitive positioning in the market. You read the industry, notice trends, and think strategically.
• Competence in pricing strategy, value proposition design, storytelling, basic financial modeling, and BI dashboards. You can build a business case and track leading indicators.
• Strategic research skills. Customer interviews, competitive analysis, market segmentation, TAM sizing. You can synthesize complexity into clear positioning.
• Strong communication and influence across functions. You can present to executives, translate between Product and Sales, and build trust with cross-functional partners.
• Project and program management skills. You own timelines, track dependencies, and drive execution to completion.