[data-jobs-progressive-shell] > [data-jobs-server-fallback] { display: block !important; } [data-jobs-progressive-shell] > [data-jobs-client-shell] { display: none !important; }

Product Marketing Lead Jobs

49 marketing jobs

5 weeks ago

Product Marketing Lead, Payor

Sword

USA (Remote)Full time$136K/yr – $214K/yr

5 weeks ago

Product Marketing Lead

OP Labs

San Francisco, CA (Hybrid)Full time$188K/yr – $238K/yr

6 weeks ago

Product Marketing Lead

BlinkOps

USA (Remote)Full time$140K/yr – $170K/yr

6 weeks ago

Banking and Capital Markets Product Marketing Lead

Chainlink Labs

USA (Remote)Full time$101K/yr – $228K/yr

6 weeks ago

Lead Product Marketing, Decisioning Services

Braze

Chicago, IL (Hybrid)Full time$127K/yr – $179K/yr

6 weeks ago

Global Product Marketing Lead

Waymo

Mountain View, CA (Hybrid)Full time$249K/yr – $307K/yr

6 weeks ago

Product Marketing Lead

Rivian

El Segundo, CA (On-site)Full time

6 weeks ago

Product Marketing Lead, Instagram Reels Monetization and Ads Experiences

Lead Product Marketing Manager

Veeco

San Jose, CA (On-site)Full time$171K/yr – $218K/yr

Product Marketing Lead jobs in the US

Job Description

Responsibilities

1. Payor Narrative & Audience Packaging
GM Co-Pilot: Partner hand-in-hand with General Managers to translate complex AI Care platform capabilities into compelling solution packages tailored to Commercial Health Plans, Public Sector, and Labor/Unions.
Packaging & Contracting Alignment: Take our overarching AI Care story and turn it into clear product packaging, value-based models, and solution offerings designed for payor contracting, ASO/FI structures, and trust fund requirements.
Actionable Buyer Mapping & Sales Plays: Map the complex payor buying matrix and translate those insights into actionable sales playbooks, RFP narrative blocks, pitch tracks, and objection toolkits that accelerate long-cycle payor deals.
2. Audience Positioning, Messaging & Asset Creation
Tailored Value Prop Development: Build sharp, differentiation-focused messaging frameworks that clearly articulate population health impact, cost-of-care reduction, accessibility, and clinical outcomes for payor audiences.
Rapid Messaging & Asset Testing: Continuously test, iterate, and refine positioning across payor channels, health plan pitch meetings, and RFP responses based on real-time market feedback.
High-Impact Content Creation: Own the production of Payor GTM assets end-to-end, from executive pitch decks and clinical impact summaries to RFP content blocks and partnership guides.
3. End-to-End Campaign Activation
Full-Funnel Payor Campaigns: Conceptualize, launch, and manage integrated product and audience campaigns end-to-end, driving everything from product drops to targeted push campaigns timed around payor planning cycles and trust fund cycles.

Requirements

Category-Building Energy: 8+ years of B2B Product Marketing experience, with a track record of launching new products, crafting compelling narratives, and driving complex GTM activation.
Payor Ecosystem Domain Alignment: Deep experience marketing into healthcare payors, specifically Health Plans, Public Sector/Government programs, or Labor/Trust Funds. You understand medical management, health plan procurement, and member engagement dynamics.
Mastery of Positioning: Exceptional ability to take complex, cutting-edge technology and translate it into clear, credible, clinical, and financially persuasive value propositions for payor buyers.
Campaign & Execution Chops: A proven bias for action. You love taking campaigns from napkin sketch to market launch, measuring success by pipeline impact, deal velocity, and contract wins.
Cross-Functional Influence: Exceptional emotional intelligence and clarity to work alongside high-powered GMs, Product Managers, and Commercial executives.
Scrappy & Strategic: You can step back to look at macro payor category positioning, but you get equally excited about getting into the weeds to build a killer pitch deck or refine an RFP narrative.
AI-Augmented Marketer: You don't just market AI, you use it. You actively leverage modern AI tools to accelerate audience research, draft and test messaging variants, analyze deal intelligence, and scale your content output without sacrificing quality.

Benefits

Country-specific benefits may vary and will be detailed separately.
Sword also offers additional benefits beyond total compensation.

Job Description

Responsibilities

1. Payor Narrative & Audience Packaging
GM Co-Pilot: Partner hand-in-hand with General Managers to translate complex AI Care platform capabilities into compelling solution packages tailored to Commercial Health Plans, Public Sector, and Labor/Unions.
Packaging & Contracting Alignment: Take our overarching AI Care story and turn it into clear product packaging, value-based models, and solution offerings designed for payor contracting, ASO/FI structures, and trust fund requirements.
Actionable Buyer Mapping & Sales Plays: Map the complex payor buying matrix and translate those insights into actionable sales playbooks, RFP narrative blocks, pitch tracks, and objection toolkits that accelerate long-cycle payor deals.
2. Audience Positioning, Messaging & Asset Creation
Tailored Value Prop Development: Build sharp, differentiation-focused messaging frameworks that clearly articulate population health impact, cost-of-care reduction, accessibility, and clinical outcomes for payor audiences.
Rapid Messaging & Asset Testing: Continuously test, iterate, and refine positioning across payor channels, health plan pitch meetings, and RFP responses based on real-time market feedback.
High-Impact Content Creation: Own the production of Payor GTM assets end-to-end, from executive pitch decks and clinical impact summaries to RFP content blocks and partnership guides.
3. End-to-End Campaign Activation
Full-Funnel Payor Campaigns: Conceptualize, launch, and manage integrated product and audience campaigns end-to-end, driving everything from product drops to targeted push campaigns timed around payor planning cycles and trust fund cycles.

Requirements

Category-Building Energy: 8+ years of B2B Product Marketing experience, with a track record of launching new products, crafting compelling narratives, and driving complex GTM activation.
Payor Ecosystem Domain Alignment: Deep experience marketing into healthcare payors, specifically Health Plans, Public Sector/Government programs, or Labor/Trust Funds. You understand medical management, health plan procurement, and member engagement dynamics.
Mastery of Positioning: Exceptional ability to take complex, cutting-edge technology and translate it into clear, credible, clinical, and financially persuasive value propositions for payor buyers.
Campaign & Execution Chops: A proven bias for action. You love taking campaigns from napkin sketch to market launch, measuring success by pipeline impact, deal velocity, and contract wins.
Cross-Functional Influence: Exceptional emotional intelligence and clarity to work alongside high-powered GMs, Product Managers, and Commercial executives.
Scrappy & Strategic: You can step back to look at macro payor category positioning, but you get equally excited about getting into the weeds to build a killer pitch deck or refine an RFP narrative.
AI-Augmented Marketer: You don't just market AI, you use it. You actively leverage modern AI tools to accelerate audience research, draft and test messaging variants, analyze deal intelligence, and scale your content output without sacrificing quality.

Benefits

Country-specific benefits may vary and will be detailed separately.
Sword also offers additional benefits beyond total compensation.

Product Marketing Lead Jobs

Product Marketing Lead, Payor

Product Marketing Lead

Product Marketing Lead

Banking and Capital Markets Product Marketing Lead

Lead Product Marketing, Decisioning Services

Global Product Marketing Lead

Product Marketing Lead

Product Marketing Lead, Instagram Reels Monetization and Ads Experiences

Lead Product Marketing Manager

Product Marketing Lead jobs in the US

Product Marketing Lead jobs in the US

Product Marketing Lead, Payor

Product Marketing Lead

Product Marketing Lead

Banking and Capital Markets Product Marketing Lead

Lead Product Marketing, Decisioning Services

Global Product Marketing Lead

Product Marketing Lead

Product Marketing Lead, Instagram Reels Monetization and Ads Experiences

Lead Product Marketing Manager

Product Marketing Lead, Payor

Job Summary

Job Description

Responsibilities

Requirements

Benefits

Sword

Salaries

Marketing Team

Traffic Signals

Headcount Trend

News about Sword

Links

Product Marketing Lead, Payor

Product Marketing Lead

Product Marketing Lead

Banking and Capital Markets Product Marketing Lead

Lead Product Marketing, Decisioning Services

Global Product Marketing Lead

Product Marketing Lead

Product Marketing Lead, Instagram Reels Monetization and Ads Experiences

Lead Product Marketing Manager

Product Marketing Lead, Payor

Job Summary

Job Description

Responsibilities

Requirements

Benefits

Sword

Salaries

Marketing Team

Traffic Signals

Headcount Trend

News about Sword

Links