Product Marketing Lead, Instagram Reels Monetization and Ads Experiences

Responsibilities

• Lead, manage, and develop a team of highly skilled Product Marketers
• Develop strong cross-functional partnerships with peer leads in Product Management, Engineering, User Research, Design, Communications, Sales and other key teams
• Drive product & GTM strategy bridging short-term execution and long-term vision
• Identify opportunities and represent view of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis
• Distill and surface market feedback that informs product roadmap and improves advertising and business services offerings for the product portfolio
• Lead and coordinate go-to-market efforts globally to support product launches and scaled adoption
• Effectively and regularly communicate with leadership within the Product and Sales organizations
• Set clear strategy, vision, and prioritization for the team which aligns with product and organizational priorities
• Build and sustain a high-performing team with exceptional product marketing skills

Requirements

• BA/BS degree
• 10+ years of experience working in a product management, product marketing, management consulting, digital advertising, or equivalent function
• Experience collaborating cross-functionally and building consensus across multiple stakeholders
• Experience gathering and analyzing customer and market feedback, translating this information into requirements and functional specifications
• Experience in setting product priorities and managing and communicating trade-offs

Preferred

• Demonstrated to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience working on Instagram products or marketing on the Instagram platform
• Track record of influencing behavior at a variety of levels in the organization, including cross-functional leaders
• Digital advertising product development, including monetizing new surfaces, building new placements, and a technical understanding of Meta’s ads products
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Track record of driving effective Go to Market, including launching new products and scaling adoption
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)