Responsibilities

• Own positioning, messaging, and narrative for Optimism and the OP Stack, translating complex infrastructure into a clear value proposition for enterprise, institutional, and developer audiences.
• Own end-to-end go-to-market for product launches, including segmentation, launch strategy, tiering, cross-functional coordination, and post-launch measurement.
• Define and maintain the ideal customer profile and buyer personas across our core segments, including financial institutions, fintechs, and enterprises evaluating onchain infrastructure.
• Build the sales and BD enablement engine: pitch narratives, solution briefs, competitive battle cards, case studies, and objection handling that shortens enterprise sales cycles.
• Own competitive and market intelligence, maintaining a current view of alternative L2s, rollup frameworks, and infrastructure providers, and turning that view into positioning decisions.
• Partner with Product to shape the roadmap with market evidence, and with Partnerships to package joint offerings with ecosystem and infrastructure partners.
• Support analyst, press, and executive communications with a consistent product narrative, in partnership with the comms team.
• Build and lead the product marketing function over time, including hiring, standards, and operating cadence.
• Proactively communicate market shifts, competitive threats, and launch readiness to executive leadership.

Requirements

• 7+ years in product marketing at enterprise B2B SaaS companies, including time owning positioning and launches for a technical product line end-to-end.
• Proven track record marketing to enterprise buying committees through long, multi-stakeholder sales cycles involving procurement, security, and legal review.
• Strong commercial instincts around packaging, pricing narrative, and competitive displacement, with the judgment to know which deals a message needs to win.
• Demonstrated impact on pipeline and revenue, not just content output.
• Comfortable engaging directly with engineers and technical buyers, and able to develop credible messaging about infrastructure without oversimplifying it.
• Strategic product thinking, including the ability to run customer discovery and bring market evidence into roadmap and build-partner-buy decisions.
• Experience marketing to developers alongside enterprise buyers is a strong plus.
• High-agency cross-functional operator, proficient at driving work across product, sales, BD, design, and external partners to ship launches that create measurable impact.
• Exceptional writer, able to produce concise strategy documents, narratives, and enablement material that keep all stakeholders aligned.
• Proven ability to manage multi-quarter marketing roadmaps and drive clarity in ambiguous environments.

Preferred

• Experience selling or marketing into banks, payment networks, or fintechs, and familiarity with how regulated financial institutions evaluate and procure infrastructure.
• Exposure to compliance, risk, payments, or stablecoin and fiat-rail products.