Responsibilities

• Positioning & Narrative: Define and refine the ICP, buying committee, and value architecture for Field Performance.
• Craft messaging that connects ZAIDYN products into one unified, differentiated platform story.
• Tailor product narratives by region and audience, collaborating with industry marketers to align GTM across markets.
• Go-to-Market Strategy & Launches: Develop GTM strategy and tiered launch plans across features and products.
• Partner with Product Management, other marketers, and to deliver and measure cohesive, data-driven GTM plans.
• Own packaging and positioning inputs for pricing and commercial strategy.
• Sales Enablement & Adoption: Develop high-impact enablement assets: messaging frameworks, case studies, ROI stories, demo flows, and battlecards.
• Lead enablement sessions for AEs, SDRs, and other members of the marketing team to ensure field fluency.
• Build advocacy programs with case studies and customer success stories.
• Storytelling & Evangelism: Represent the product internally and externally, educating and inspiring audiences across web, social, and events.