Product marketing lead

San Francisco, CA (Hybrid)

$144K/yr – $240K/yrSenior Level6+ years expFull time

Posted 11 days ago

Job Summary

Own the end-to-end product marketing for WRITER Agent and core app features, guiding GTM strategy and cross-functional collaboration to drive adoption and differentiation.

  • Lead cross-functional GTM with product, sales, and marketing to launch features and differentiate the product
  • Develop sales-ready narratives and enablement assets to arm the field

Job Description

Responsibilities

  • Own end-to-end product marketing for WRITER Agent and other key features of our core app, including positioning, messaging, launch strategy, and competitive differentiation – translating new agentic capabilities into clear enterprise value
  • Partner with product, demand generation, content, comms, and customer marketing teams to drive go-to-market for product and feature launches
  • Translate product investments into sales-ready narratives, partner with sales enablement to educate the field, and develop assets — pitch materials, one-pagers, objection-handling guides — that equip the field to sell our latest innovations
  • Drive product and feature adoption through regular user communications and programs
  • Conduct ongoing competitive intelligence and market research to sharpen differentiation against both point solutions and broader AI platforms
  • Collaborate with cross-functional marketing partners to ensure consistent product messaging across the buyer journey

Requirements

  • 6+ years of product marketing experience, or 3+ years of product marketing experience paired with 5+ years in a related field (e.g. sales enablement, customer success, customer education, or product management), in a B2B SaaS environment
  • AI native mindset with proven experience using agentic AI to automate GTM workflows
  • Proven track record of bringing complex products to market with clear, compelling positioning for both technical and business audiences
  • Strong sales enablement instincts — you know how to build narratives and assets that actually get used in the field
  • Experience working cross-functionally with Product, Sales, and Customer Success in a fast-moving environment
  • Excellent written communication
  • Experience or familiarity with the enterprise AI or agentic AI landscape is a strong plus

Benefits

  • Generous PTO, plus company holidays
  • Medical, dental, and vision coverage for you and your family
  • Paid parental leave for all parents (16 weeks)
  • Fertility and family planning support
  • Early-detection cancer testing through Galleri
  • Flexible spending account and dependent FSA options
  • Health savings account for eligible plans with company contribution
  • Annual work-life stipends for:
  • Wellness stipend for gym, massage/chiropractor, personal training, etc.
  • Learning and development stipend
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WRITER

4.7 Glassdoor

WRITER is where the world’s leading enterprises orchestrate AI-powered work. With WRITER'S end-to-end platform, teams can build, activate, and supervise AI agents that are grounded in their company’s data and fueled by WRITER'S enterprise-grade LLMs. From faster product launches to deeper financial research to better clinical trials, companies are quickly transforming their most important business processes for the AI era in partnership with WRITER. Founded in 2020, WRITER delivers unmatched ROI for hundreds of customers like Accenture, Mars, Marriott, Uber, and Vanguard and is backed by investors including Premji Invest, Radical Ventures, ICONIQ Growth, Insight Partners, Balderton, B Capital, Salesforce Ventures, Adobe Ventures, Citi Ventures, IBM Ventures, and others. Learn more at writer.com

Founded in 2020
San Francisco, California, USA
2.4K employees (1,300 in marketing)
100% recommend to a friend

Salaries

Posted range

$144K/yr – $240K/yr

Taken straight from the job posting.

See all WRITER salaries

Funding

Total Funding
$326M
Last Raise
$200M
Series C, 1 years ago

Funding History

  • Nov 2024
    Series C • $200M
  • Sep 2023
    Series B • $100M
  • Nov 2021
    Series A • $21M

Traffic Signals

Monthly Visitors
354.3K
Monthly Google Ads Budget
$177.7K
Traffic Source Mix
Search
56%
Direct
36.5%
Referral
5.7%
Social
1.1%
Paid
0.5%

Headcount Trend

Current headcount: ~2.4K

Recent News

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Product marketing lead

WRITER · San Francisco, CA · Hybrid