Responsibilities

• Own end-to-end product positioning and messaging for your product area, from foundational narrative to feature-level talking points.
• Lead go-to-market strategy and execution for new launches — coordinating across product, brand, comms, retail, and digital to land a cohesive story.
• Develop deep expertise in our customers, the competitive landscape, and the broader category, and turn that insight into a point of view that informs product and marketing decisions.
• Partner closely with product management to influence the roadmap, represent the voice of the customer, and ensure what we build is something we can clearly and authentically market.
• Create the content and tools that bring products to life — value props, launch narratives, demos, and key messages.
• Define how we measure success, instrument launches, and use data and customer feedback to iterate after every release.
• Collaborate with brand and creative partners to ensure product storytelling stays true to who we are as a company.

Requirements

• 10+ years of product marketing experience, including leading go-to-market for complex or consumer-facing products.
• A track record of crafting positioning and messaging that has measurably shifted how customers understand a product.
• Strong strategic instincts paired with genuine execution chops — you can set direction and ship the work.
• Excellent written and verbal communication; you can make the complicated feel clear and the technical feel human.
• Demonstrated ability to lead cross-functional initiatives and influence without authority across product, design, and brand teams.
• Comfort with ambiguity and a bias toward action in a fast-moving environment.
• Genuine curiosity about customers and a habit of grounding decisions in their needs.

Preferred

• Experience marketing hardware, connected products, or products with both physical and software components, preferred
• Background in automotive, consumer technology, energy, or another mission-driven category, preferred
• Experience building and mentoring product marketing teams, preferred

Benefits

• paid vacation
• paid sick leave
• a comprehensive portfolio of insurance benefits including life, medical, dental, vision, short-term disability insurance, and long-term disability insurance to eligible employees.
• you may also have the opportunity to participate in Rivian’s 401(k) Plan and Employee Stock Purchase Program if you meet certain eligibility requirements.
• Full-time employee coverage is effective on their first day of employment. Part-time employee coverage is effective the first of the month following 90 days of employment.