Product Marketing Lead

Palo Alto, CA (Hybrid)

$155K/yr – $185K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Own and shape the enterprise healthcare AI narrative across product, commercial, and external channels to turn market signals into a disciplined GTM that resonates with C-suite buyers and clinicians.

  • Ownership of messaging, GTM narrative, and consistent positioning across website, collateral, and external comms.
  • Provide the Commercial and AI Transformation teams with decks, one-pagers, case studies, and copy reflecting deep product conviction.
  • Define and advance the enterprise healthcare AI category to stay ahead of market evolution and anchor Qualified Health as a lead voice.

Job Description

Responsibilities

  • Define how Qualified Health wins. Own the positioning, messaging, and GTM narrative that makes the company's value undeniable to the right buyers, and ensure it shows up consistently across the website, collateral, and external communications.
  • Create a shared messaging foundation that unifies Commercial, Product, and AI Transformation teams around a single, compelling story.
  • Arm the Commercial and AI Transformation teams with the assets they need to drive real value: pitch decks, one-pagers, case studies, and copy that reflect deep product conviction.
  • Continuously sharpen the value proposition through market testing and ensure that positioning reflects what resonates in a rapidly changing field.
  • Shape how the enterprise healthcare AI category is defined, taking a deliberate point of view on market evolution and ensuring Qualified Health's positioning stays ahead of it.
  • Produce original, publication-quality thought leadership on healthcare AI, governance, and enterprise adoption, writing articles, op-eds, and essays that move the conversation forward and resonate with clinicians, operators, and policy-adjacent audiences.
  • Be the voice behind the ideas: ghostwriting LinkedIn posts, essays, and narrative pieces for founders and senior leaders that capture their voice while sharpening their argument.
  • Weave individual company moments into a coherent, cumulative story, drafting internal and external communications that connect announcements to a larger narrative about where healthcare is going and why Qualified Health is leading it.
  • Develop deep subject-matter fluency in partnership with Commercial, Product, Clinical, and AI Transformation leaders, ensuring narratives are accurate, substantive, and insightful.
  • Own Qualified Health's earned media presence and grow its share of voice in tier-one healthcare and technology outlets.
Qualified Health logo

Qualified Health

Healthcare AI can’t scale without safety and trust. That’s where we come in.Qualified Health is the healthcare-native, enterprise AI platform helping health systems deploy safe and scalable AI to drive measurable clinical and financial outcomes.Reaching over 400,000 users across top health systems nationwide, our platform combines workflow automation, agent development, clinical safeguards, real-time monitoring, and end-to-end governance with deep healthcare and AI expertise, helping healthcare leaders realize value at scale.We are growing! Please see our open roles here:https://www.qualifiedhealthai.com/careers

Founded in 2023
Palo Alto, California, USA
47 employees (2 in marketing)