Responsibilities

• Go-To-Market Strategy and Execution
• Own end-to-end GTM planning for new products and major releases (e.g., app improvements, mortgage/financing features, valuation tools, title/escrow enhancements), including objectives, ICPs, positioning, pricing/packaging, launch sequencing, channels, and success metrics.
• Develop scalable launch playbooks, asset requirements, timelines, risk management, and post-launch optimization.
• Ensure GTM plans are aligned with Opendoor’s objectives and coordinated across Product, Growth, Sales, and CS.
• Positioning, Messaging, and Value Propositions
• Define differentiated positioning and compelling messaging that resonates with homeowners, buyers, sellers, and investors, delivering clear business outcomes.
• Create core content (value propositions, messaging frameworks, one-pagers, battle cards) and enablement assets for sales, partners, and the broader go-to-market ecosystem.
• Maintain a consistent brand voice and market-facing narratives across channels and regions.
• Competitive Intelligence (AI-Assisted)
• Build and lead an AI-assisted competitive intelligence program that continuously monitors proptech and consumer marketplace landscapes.

Requirements

• 8+ years of product marketing or related experience in B2B technology, SaaS, or relevant real estate tech domains; people leadership experience preferred.
• Proven track record launching successful GTM programs and driving revenue growth through strong positioning and cross-functional collaboration.
• Demonstrated ability to build and maintain a robust competitive intelligence program, including AI-assisted research methods and tools.
• Exceptional written and verbal communication; ability to translate complex product features into clear customer value propositions.
• Strong cross-functional influencing skills; comfortable operating in a fast-paced, ambiguous environment.
• Data-driven mindset; experience with CRM/Marketing Automation (e.g., Salesforce, HubSpot), analytics (Looker, Tableau), and AI-enabled research tools.
• Experience creating scalable playbooks, enablement content, and governance around PMM assets.

Preferred

• Preferred: experience in consumer marketplaces, proptech, or real estate tech with complex product ecosystems.
• Experience with AI-enabled content generation and governance/compliance considerations.
• Familiarity with multi-region go-to-market programs across verticals.
• Knowledge of pricing strategy and packaging in consumer-facing or enterprise contexts.