Product Marketing Lead

USA (Remote)

Salary Not AvailableMid Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive Nash’s product marketing for a technical, platform-focused logistics product, leading positioning, launches, and cross-functional storytelling.

  • Must-have: 8+ years in product marketing at a high-growth B2B tech company with defensible shipped outcomes.
  • Standout: Owns competitive intelligence and a scalable launch system with strong customer insight.

Job Description

Responsibilities

  • Own Nash's positioning and narrative across audiences: enterprise retailers, grocers, pharmacies, restaurants, healthcare, platforms, partners, and the broader category we're shaping
  • Lead launches end to end, from shaping what gets built and when, through messaging, assets, sales enablement, and post-launch measurement of whether the launch actually moved the business
  • Be the most authoritative voice on the customer inside Nash. Distill the full breadth of customer signal into the patterns that matter, so Product can build against truth and Sales can sell against reality
  • Own competitive intelligence: a living worldview on every competitor that matters, refreshed continuously, that a Sales rep can use in a deal at 4pm on a Friday
  • Build the launch system itself (the cadence, the rituals, the templates, the prompts, the playbooks) so each launch compounds rather than getting reinvented
  • Partner with Sales as the person they call before the call, because you know the answer, the story, and the next three questions the buyer will ask
  • Partner with Product as a peer. Challenge the roadmap with customer signal, shape what we build, not just how we describe it
  • Equip the org. Pricing, packaging, deal desk, content, web, sales plays: make Nash collectively faster and sharper at every customer touchpoint
  • Build and grow the PMM function over time as Nash scales

Requirements

  • 8+ years in product marketing or adjacent roles, with shipped work at a high-growth B2B technology company that you can defend in detail (the decisions, the tradeoffs, the outcomes)
  • Demonstrated ability to operate at the intersection of technical, business, and creative, not just one of the three
  • Has owned positioning and launches for a complex platform product (infrastructure, fintech, devtools, data, logistics) where the buyer is technical and the stakes are real
  • Active, daily use of Claude (or equivalent LLM) and AI prototyping tools like Replit as the core of your workflow of how you actually get things done, not just a copy editing tool
  • Strong narrative and writing craft. You can hold a worldview in your head and turn it into copy that sticks
  • Comfortable in the data. Funnel, deal, pipeline, win/loss; happy to sit in a CRM and pull the truth yourself rather than wait for a dashboard
  • Customer-obsessed. You measure your week by how many real customer conversations you had, not how many decks you produced
  • Strong opinions, communicated clearly, updated quickly when the evidence changes
  • Has built or scaled a PMM function before, or is genuinely ready to do so for the first time
  • Bonus: prior experience in logistics, commerce infrastructure, or B2B platforms with a technical buyer; time spent as a PM or in a customer-facing role earlier in your career; built and shipped your own side project using AI tools

Preferred

  • Bonus: prior experience in logistics, commerce infrastructure, or B2B platforms with a technical buyer; time spent as a PM or in a customer-facing role earlier in your career; built and shipped your own side project using AI tools

Benefits

  • Early-stage, well-funded startup – directly impact the company and grow your career!
  • Quarterly broader team on-sites to bond with teammates
  • Competitive compensation and opportunity for equity
  • Flexible paid time off
  • Health, dental, and vision insurance
Nash logo

Nash

Welcome to Nash Engineering Solutions, a proud member of the Ingersoll Rand family. Since 1903, we’ve been the go-to partner for businesses around the globe. At Nash, we excel in engineered-to-order solutions for gas handling applications. Our Nuremberg plant is a one-stop shop, offering machining, assembly, welding, service, repairs, and performance testing. Our liquid ring vacuum pumps and liquid ring compressors are green-certified and ideal for carbon capture, hydrogen compression, and recycling applications. Discover the future of industrial engineering with Nash!

Founded in 1905
Charleroi, Pennsylvania, USA
532 employees (43 in marketing)

Traffic Signals

Monthly Visitors
21.5K
Monthly Google Ads Budget
$4.1K
Traffic Source Mix
Search
49.7%
Direct
36.7%
Referral
8.8%
Social
3.7%
Paid
1%

Headcount Trend

Current headcount: ~532

Marketing Team

Marketing Team Size
16 (3% of company)