Product Marketing Lead

Culver City, CA (On-site)

$167K/yr – $200K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive Lightspark's product marketing by owning positioning, GTM for partner launches, and sales enablement across Grid and Spark.

  • Own go-to-market strategy for partner launches and cross-functional playbooks.
  • Develop differentiated positioning and messaging for enterprise buyers and technical audiences.
  • Evolve Demo Friday to ensure demos are compelling, current, and closing.

Job Description

Responsibilities

  • Develop sharp, differentiated positioning for Grid and Spark. You know our buyers, their pain points, and exactly why Lightspark wins. You make sure everyone from sales to CEO tells the same compelling story.
  • Own go-to-market strategy for partner launches. Build the playbooks, coordinate cross-functional teams, and make every launch land.
  • Lead and continuously evolve our Demo Friday program. Make sure our demos are compelling, current, and closing.
  • Create and maintain the decks, one-pagers, battlecards, and objection-handling guides that empower our sales team to move faster and close bigger deals.
  • Build a library of customer stories that make prospects see themselves in our wins. Work closely with customers and the customer success team to capture and tell these stories powerfully.
  • Own the product and solution pages on lightspark.com . Every page should answer a buyer's question and move them forward. Work with design and engineering to keep the site sharp and conversion-focused.
  • Stay close to the market. Know the competitive landscape, track how it shifts, and make sure our positioning stays ahead.
Lightspark logo

Lightspark

The world’s financial system is overdue for a reinvention. Lightspark bridges the gap between legacy rails and the future of digital money, offering a neutral, real-time network that serves over 5 billion people worldwide. Whether you are a digital bank, a global marketplace, or a creator platform, Lightspark’s suite of tools—including Connect, UMA, and Spark—simplifies global payouts, treasury, and on/off-ramps without the need to manage fragmented liquidity.

Founded in 2022
Los Angeles, California, USA
96 employees (8 in marketing)