Director of Product Marketing
Help Scout
USA (Remote)
$198K/yr - $218K/yrIn-houseFull-timeDirector/executive
16 hrs ago
Product Marketing Lead
San Francisco, CA (Remote)
$110K/yr – $150K/yrMid Level2+ years expFull time
Posted 5 months ago
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Job Summary
Drive product marketing for Ketch by shaping messaging, enabling sales, and translating market feedback into GTM actions.
- Must-have: 2–5 years in product marketing or related B2B SaaS GTM role.
- Standout: Cross-functional launch planning, enablement, and demand-gen collaboration.
Job Description
Responsibilities
- Positioning and messaging: Own and evolve core product messaging: buyer pains → Ketch value → proof.
- Develop personas, use cases, and solution narratives that help the market “get it” quickly.
- Partner with Product and Sales to keep positioning current as the product evolves.
- Content and assets: Create high-quality deliverables: decks, one-pagers, website copy, product pages, articles/blogs, email copy, and customer/partner narratives.
- Build sales enablement materials: talk tracks, battlecards, competitive comparisons, and customer-ready presentations.
- Collaborate with Demand Gen on launch and campaign assets (webinars, landing pages, nurture copy).
- Product launches and go-to-market execution: Support product launches end-to-end: launch briefs, messaging, internal enablement, external announcements, and post-launch learnings.
- Coordinate cross-functional timelines so launches are crisp, on time, and measurable.
- Competitive and market intelligence: Keep a living view of the competitive landscape: new features, messaging, pricing signals, and positioning shifts.
- Translate competitive insights into practical outputs (battlecards, objection handling, “why Ketch” proof points).
Requirements
- 2–5 years in product marketing, product management, solutions consulting, or another product-adjacent GTM role in B2B SaaS (privacy/security/data-adjacent a plus).
- Strong writing and editing skills—you can ship clear, persuasive copy fast.
- Comfort with technical concepts and translating them for non-technical buyers.
- Excellent communication and stakeholder management across Product, Sales, and Marketing.
- Strong organizational skills: you can manage multiple priorities, deadlines, and feedback loops without dropping details.
Preferred
- Former product manager (or strong technical background) with interest in GTM and storytelling.
- Experience supporting launches, sales enablement, or competitive intelligence.
- Familiarity with privacy, consent, compliance, data governance, or martech/adtech ecosystems.
- Strong preference for candidates in San Francisco or Chicago.
Benefits
- equity
- benefits
Ketch
Since our beginning in 1962 the Kansas Elks Training Center for the Handicapped, Inc. (KETCH) has stood as a leader in the rehabilitation industry, serving more than 30,000 individuals with disabilities. Much has changed since then, but one thing remains the same—our commitment to help people with disabilities live and work in the community.Our mission is to help people with disabilities live and work in the community. We believe that a persons disability should not overshadow a persons many capabilities. To meet our mission KETCH provides a wide array of services to help each person become as successful as possible.
