Product Marketing Lead

Responsibilities

• Defining the narrative that shows our target segments (i.e., investors, enterprise innovation, and GTM teams) what Harmonic's data and products make possible
• Building the collateral (e.g., talk tracks, battle cards, and product documentation) so GTM can win new business and earn expansion
• Owning product launches, including the relevant media mix and collateral, so every launch reaches the right people and showcases the value that Harmonic provides

Requirements

• Experience in B2B marketing at a high growth company, including end-to-end ownership of product positioning and launches
• Fluent in the whole marketing function. You know how positioning, demand, brand, and enablement feed each other
• Your copy is plain, precise, and hard to misread, and you can adjust it across our different audiences
• You have a high quality bar and would never ship slop
• You obsess over understanding the true motivations of your audience and what they are trying to accomplish
• Analytical but with a bias for action
• You follow startups the way some people follow sports

Preferred

• Bonus: Experience marketing to investors, corporate development, or strategy teams