Product Marketing Manager, Switching
Cisco
San Jose, CA (Remote)
$137K/yr - $259K/yrIn-houseFull-timeMid level6+ years exp.
10 hrs ago
Product Marketing Lead
San Francisco, CA (Hybrid)
$200K/yr – $375K/yrSenior LevelFull time
Posted 6 months ago
Job Summary
Drive market positioning and category leadership for Goodfire’s interpretability platform, translating complex AI concepts into compelling narratives for researchers and engineers.
- Own positioning, messaging, and narrative for Goodfire’s platform
- Must-have: Strong ability to translate highly technical concepts for deeply technical audiences
- Standout: Track record shaping a new product category or go-to-market strategy
Job Description
Responsibilities
- Own positioning, messaging, and narrative : define how Goodfire and our platform are understood in market
- Shape the category : establish an interpretability platform as a must-have capability in the AI stack through thought leadership, content, and strategic communications
- Drive product launches : plan and execute launches that generate awareness and pipeline, from major research milestones to new platform capabilities
- Build deep market intelligence : develop a rigorous understanding of the competitive landscape, buyer needs, and emerging use cases across verticals — and translate those insights into product and go-to-market strategy
- Create sales enablement and field materials : arm our forward-deployed team with the positioning, demos, case studies, and collateral they need to win technical buyers
Requirements
- Strong ability to translate highly technical concepts into clear, compelling narratives for deeply technical audiences (researchers, ML engineers, Heads of AI).
- Strong strategic instincts and the ability to build a go-to-market playbook from scratch in a fast-moving, ambiguous environment.
- Experience speaking to deeply technical buyers at AI labs, frontier model companies, or research-driven organizations.
- Scrappiness, speed, and a bias toward action. You ship, measure, and iterate — not deck-build.
Preferred
- Demonstrated experience owning product marketing end-to-end at an infrastructure, developer tools, or AI company - from positioning through launch execution and sales enablement.
- Background as an early marketing hire at a high-growth startup, or experience building a product marketing function from the ground up.
- Familiarity with the AI research landscape - interpretability, model training, alignment, and the broader ecosystem of labs and model developers.
- Track record of defining or shaping a new product category.
Benefits
- This role offers market competitive salary, equity, and competitive benefits.
Goodfire
Our mission is to advance humanity's understanding of AI by examining the inner workings of advanced AI models (or “AI Interpretability”). As a research-driven product organization, we bridge the gap between theoretical science and practical applications of interpretability.We're building critical infrastructure that empowers developers to understand, edit, and debug AI models at scale, ensuring the creation of safer and more reliable systems.Goodfire is a public benefit corporation headquartered in San Francisco.
Salaries
Posted range
$200K/yr – $375K/yr
Taken straight from the job posting.
The middle of this range ($288K) is 58% above the median base salary for Product Marketing Lead roles in the United States ($182K).
Product Marketing Lead median pay in the United States
Most pay falls between $154K and $200K. Based on 33 salaries.
Marketing Team
Marketing Team Size
1 (2% of company)
Funding
Total Funding
$57M
Last Raise
Series A, 8 months ago
Traffic Signals
Monthly Visitors
20.8K
Traffic Source Mix
Search
29.1%
Direct
50.9%
Referral
8%
Social
10.8%
Paid
1.1%
Headcount Trend
Current headcount: ~44
Links
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