Responsibilities

• Build and maintain the core messaging and positioning for Faros, keeping every claim tied to shipped product and evolving the narrative as the market moves
• Write and own the website's message architecture and copy, treating it as our highest-traffic salesperson
• Equip sales with decks, battle cards, competitive intel, objection handling, and demo narratives built from real call data and kept current
• Run product launches end to end, deciding what we say, where we say it, what sales gets, and what the market hears
• Bring your own quarterly campaign ideas backed by research, then partner with demand generation to build and run them
• Build gated assets that fuel demand programs: industry reports, assessments, calculators, and education etc. that a buyer will trade their contact for
• Set and hold the quality bar on everything a buyer sees, from ad copy and banners to headlines, emails, and social posts
• Develop customer proof that gives skeptical buyers evidence: case studies, win stories, and testimonials
• Create content engineering leaders actually share, including reports, blogs, technical narratives, and webinars
• Track your pipeline impact, knowing which campaigns and content source and influence deals, and adjusting to what the data says

Requirements

• 6+ years in product marketing at a dev tools, infrastructure, or AI company, with real ownership of messaging and launches
• Technical degree, computer science or a related engineering field; MBA preferred
• Experience at early-stage startups where you were the marketing infrastructure: self-sufficient, resourceful, and able to ship without a team behind you
• Proven experience marketing to engineering buyers, with instincts for what they respect that are demonstrated, not theoretical
• Technical depth to read API docs, follow an architecture discussion, and question engineers without a translator
• Strong, fast writing with first drafts that are usable and final drafts that are tight; writing samples required
• Have an operational mindset. You think in pipeline, conversion, and shipped work, and you've been accountable to a number
• Demonstrated taste, in words and in how things look and feel, and the ability to articulate why something is good rather than just accurate

Preferred

• Video skills, from scripting to directing short product and social video
• Experience marketing against or alongside AI coding tools
• You use AI agents in your own workflow and have opinions about where they break