Responsibilities

• Own positioning and messaging: Build F2's messaging architecture, category narrative, buyer personas, value propositions, and canonical source of truth.
• Translate technical differentiation: Turn complex AI capabilities into clear commercial value for senior private-markets and banking buyers.
• Quarterback product launches: Own the launch strategy, positioning, plan, timeline, readiness, enablement, and post-launch learning for major releases.
• Build sales enablement: Create the decks, one-pagers, battlecards, objection guides, proof points, and training that sellers actually use.
• Stay close to the field: Join prospect and customer calls to understand buyer language, objections, decision criteria, and competitive dynamics firsthand.
• Own customer and market insight: Build a structured voice-of-customer and win-loss program, maintain our ICP and personas, and bring outside-in insight to Product and leadership.
• Lead competitive intelligence: Monitor competitors and category shifts, identify recurring win and loss themes, and keep the field prepared.
• Shape commercial strategy: Turn customer and market evidence into recommendations on pricing, packaging, use cases, and new-market opportunities.
• Own the editorial engine: Set the content strategy and personally draft or edit priority website copy, launches, case studies, thought leadership, and customer stories.
• Scale through partners: Manage agencies, freelancers, and specialist contributors while remaining accountable for the brief, voice, accuracy, and final quality.

Requirements

• You have 6 or more years of product marketing experience, including meaningful time at an early-stage or high-growth B2B software company.
• You have personally built or materially rebuilt positioning, messaging, launches, and sales enablement.
• You have marketed a complex or technical product to senior enterprise buyers in a high-trust or regulated market.
• You are an exceptional writer and editor who can personally create the work, not just direct it.
• You have conducted customer, prospect, and win-loss interviews and can turn qualitative evidence into commercial action.
• You know how to create sales assets and enablement systems that sellers adopt.
• You can lead cross-functional launches, manage dependencies, and hold peers and executives accountable.
• You move comfortably between strategy and execution without waiting for a large team or perfect infrastructure.
• You can challenge founders and senior leaders constructively, then commit fully once a decision is made.

Preferred

• Experience as the first or founding product marketer at a Seed through Series B company.
• Experience in vertical AI, fintech, private markets, banking, enterprise data, or another complex regulated category.
• Direct exposure to private credit, private equity, commercial banking, investment banking, underwriting, or diligence workflows.
• Experience with pricing, packaging, category strategy, or new-market entry.
• A portfolio that demonstrates outstanding positioning, writing, launches, enablement, and customer storytelling.

Benefits

• The total rewards package at F2 includes base salary, equity in the form of stock options, and benefits.