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F2

Brand

  • Overview
  • Salaries
  • People
  • Audience
  • News
  • Links
  • Insights
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Company overview

F2 is a coming of age real estate private equity firm focused on risk-adjusted debt investment strategies throughout the capital stack. Our platform concentrates on the origination of senior bridge loans, mezzanine loans, preferred equity investments, and the financing of performing and non-performing loans in primary markets across the United States. Our basis-driven organization will be fueled by direct relationships with world-renowned sponsors and the capital markets community. F2 outperforms industry standards when it comes to rapid deal execution, flexibility, reliability, and complex yet bespoke structures. F2 will leverage third-party relationships at best-in-class organizations to certify the most sophisticated due-diligence process and fluid deal executions.
Founded in 2021
Beverly Hills, California, USA
5 employees (1 in marketing)
www.f-two.com

People

Marketing leadership

Lexi Glassman
Lexi Glassman
VP of Marketing
At the company for 2 years
Maya Nijhawan
Maya Nijhawan
Head of Product Marketing
At the company for 1 year 2 months

Headcount trend

Company growth over the last 12 months

Audience

Monthly website visitors
248
Month over month-7.8%
Quarter over quarter-63.5%
Top sourceDirect (42.7%)
Ad budget per month$0.0
Average search rank55.4
Traffic source mix
Direct
42.7%
Search
26.5%

News

F2 Strategy expands with acquisition of HBMJ Consulting
Oct 16, 2025 • Private Banker International
F2 Strategy Continues Acquisitions With Consulting Deal
Oct 16, 2025 • Family Wealth Report
F2 Strategy acquires HBMJ Consulting, deepens alternative investment consulting focus
Oct 15, 2025 • InvestmentNews

Links

www.f-two.comLinkedIn

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Headcount 0% year over year
Referral
23%
Social
7.2%
Paid referral
0.6%

LinkedIn followers

Follower count and growth

Total followers

858

12-mo growth

+1.7%

Monthly growth

+1.9%

Salaries

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Open positions3 open marketing positions

f2 logo

Product Marketing Lead

f2

San Francisco, CA (Hybrid)

$150K/yr - $250K/yrIn-houseFull-timeSenior level6+ years exp.
4 days ago
F2 logo

Product Marketing Lead

F2

San Francisco, CA (On-site)

$150K/yr - $250K/yrIn-houseFull-timeMid level6+ years exp.
4 days ago
F2 logo

Product Marketing Lead

F2

New York City, NY (On-site)

$165K/yr - $195K/yrIn-houseFull-timeSenior level6+ years exp.
2 months ago

F2 insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2021
Headquarters
Beverly Hills, California
Employees
2-10
Flat last 12mo
Marketing team
1
20% of company
2 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Flat headcount last 12 months · Mid-stage
Trend
2023-02-27 -> 2025-11-24
Headcount (12 months)
0%
Last funding round
—
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
248
Month over month-7.8%
Quarter over quarter-63.5%
Top sourceDirect (42.7%)
Traffic source mix
Direct
42.7%
Search
26.5%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
50 competitor sites
Search traffic: 0 organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
0
Ad budget per month
$0.0
Average search rank
55.4

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

858

12-mo growth

+1.7%

Marketing team size

Shows saved marketing team size.

1
20% of the company • 2 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like first hire
Based on saved marketing team size: 1.

News

Shows saved company news.

F2 Strategy expands with acquisition of HBMJ Consulting
Oct 16, 2025 • Private Banker International
F2 Strategy Continues Acquisitions With Consulting Deal
Oct 16, 2025 • Family Wealth Report
F2 Strategy acquires HBMJ Consulting, deepens alternative investment consulting focus
Oct 15, 2025 • InvestmentNews
23%
Social
7.2%
Paid referral
0.6%

Monthly growth

+1.9%