Product Marketing Lead at F2 | New York City, NY | $165K/yr – $195K/yr

Product Marketing Lead

New York City, NY (On-site)

$165K/yr – $195K/yrSenior Level6+ years expFull time

Posted 2 months ago

Job Summary

Own and drive the product marketing engine for a complex B2B AI platform, turning technical differentiation into buyer-ready messaging, launches, sales enablement, and competitive insight.

Own positioning, messaging, buyer personas, and canonical storytelling across launches and content.
Lead cross-functional launches and enablement, aligning product, sales, and field with customer insights.
Monitor competitive intelligence and market signals to shape pricing, packaging, and new-market opportunities.

Job Description

Responsibilities

Own positioning and messaging: Build F2's messaging architecture, category narrative, buyer personas, value propositions, and canonical source of truth.
Translate technical differentiation: Turn complex AI capabilities into clear commercial value for senior private-markets and banking buyers.
Quarterback product launches: Own the launch strategy, positioning, plan, timeline, readiness, enablement, and post-launch learning for major releases.
Build sales enablement: Create the decks, one-pagers, battlecards, objection guides, proof points, and training that sellers actually use.
Stay close to the field: Join prospect and customer calls to understand buyer language, objections, decision criteria, and competitive dynamics firsthand.
Own customer and market insight: Build a structured voice-of-customer and win-loss program, maintain our ICP and personas, and bring outside-in insight to Product and leadership.
Lead competitive intelligence: Monitor competitors and category shifts, identify recurring win and loss themes, and keep the field prepared.
Shape commercial strategy: Turn customer and market evidence into recommendations on pricing, packaging, use cases, and new-market opportunities.
Own the editorial engine: Set the content strategy and personally draft or edit priority website copy, launches, case studies, thought leadership, and customer stories.
Scale through partners: Manage agencies, freelancers, and specialist contributors while remaining accountable for the brief, voice, accuracy, and final quality.

Responsibilities

Stay close to the field: Join prospect and customer calls to understand buyer language, objections, decision criteria, and competitive dynamics firsthand.

Requirements

6 or more years of product marketing experience, including meaningful time at an early-stage or high-growth B2B software company.
Personally built or materially rebuilt positioning, messaging, launches, and sales enablement.
Marketed a complex or technical product to senior enterprise buyers in a high-trust or regulated market.
Exceptional writer and editor who can personally create the work, not just direct it.
Conducted customer, prospect, and win-loss interviews and can turn qualitative evidence into commercial action.
Know how to create sales assets and enablement systems that sellers adopt.
Lead cross-functional launches, manage dependencies, and hold peers and executives accountable.
Move comfortably between strategy and execution without waiting for a large team or perfect infrastructure.
Challenge founders and senior leaders constructively, then commit fully once a decision is made.

Nice to Have

Experience as the first or founding product marketer at a Seed through Series B company.
Experience in vertical AI, fintech, private markets, banking, enterprise data, or another complex regulated category.
Direct exposure to private credit, private equity, commercial banking, investment banking, underwriting, or diligence workflows.
Experience with pricing, packaging, category strategy, or new-market entry.
A portfolio that demonstrates outstanding positioning, writing, launches, enablement, and customer storytelling.

F2

F2 is a coming of age real estate private equity firm focused on risk-adjusted debt investment strategies throughout the capital stack. Our platform concentrates on the origination of senior bridge loans, mezzanine loans, preferred equity investments, and the financing of performing and non-performing loans in primary markets across the United States. Our basis-driven organization will be fueled by direct relationships with world-renowned sponsors and the capital markets community. F2 outperforms industry standards when it comes to rapid deal execution, flexibility, reliability, and complex yet bespoke structures. F2 will leverage third-party relationships at best-in-class organizations to certify the most sophisticated due-diligence process and fluid deal executions.

Founded in 2021

Beverly Hills, California, USA

5 employees (1 in marketing)

www.f-two.com