Product Marketing Lead, Digital Payments

Somerville, MA (Hybrid)

$100K/yr – $150K/yrSenior Level4+ years expFull time

Posted 4 weeks ago

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Job Summary

Own partner marketing coordination and storytelling to turn alliances into demand with clear ownership of joint plans, assets and the partner web presence.

  • partner ecosystem marketing: design joint plans, track deliverables, and convert inbound partner requests into outputs.
  • Co-brand storytelling: co-author press releases, case studies, and video testimonials to showcase real-world partner impact and spark new opportunities.
  • Events and field presence: amplify partner-led initiatives and design high-touch events that put VIA in the room with mission-critical audiences.

Job Description

Responsibilities

  • Lead partner marketing coordination: Serve as the primary marketing point of contact for VIA's strategic partner ecosystem including a growing portfolio of payment, enterprise, and humanitarian partners. Proactively manage these relationships to design and execute joint marketing plans, keep shared deliverables on track, and turn inbound partner requests into structured, high-quality outputs
  • Tell high-impact co-branded stories: Build the narrative assets that bring our partnerships to life. Co-author joint press releases, lead the creation of collaborative case studies, and coordinate compelling video testimonials that demonstrate the real-world impact of VIA's technology in the hands of our partners to drive inbound demand for future partnerships
  • Amplify and elevate partner-led initiatives: Support and amplify local, on-the-ground events and initiatives hosted by our partners, identifying strategic opportunities to naturally position VIA’s technology within their programs
  • Design and execute high-touch, targeted events: Plan and run, high-impact events tailored to distinct mission-critical audiences where relationships are built, stories are told, and VIA’s impact is felt in the room
  • Own the payments digital presence: Maintain and optimize our partner-facing web pages. Ensure partner logos and graphics, joint capability messaging, and collaborative product descriptions accurately reflect the current state of our partnerships and the breadth of what we’ve built together

Requirements

  • Experience: 4+ years in partner marketing, channel marketing, or relationship-focused B2B marketing, ideally within fintech, digital infrastructure, public sector, or humanitarian ecosystems. Experience managing external relationships with organizations you don't control is essential
  • External relationship management: Exceptional written and verbal communication skills paired with a demonstrated ability to manage collaborative relationships across organizations, building trust with partner stakeholders, aligning on joint deliverables, and maintaining momentum even when priorities shift on their side
  • Event and asset execution: Proven experience organizing specialized, corporate or public-affairs events alongside strong writing capability for joint case studies, press releases, and technical capability summaries. You're as comfortable in a planning doc as you are in a room with a foreign dignitary

Preferred

  • Self-motivated and passionate about leaving everything they touch better than how they found it
  • Firm believers that people should love what they do and are eager to build a culture that enables them to do their best work
  • Creative problem solvers who respectfully challenge the status quo in the pursuit of excellence

Benefits

  • - Read More About Our Benefits And Perks here.
VIA logo

VIA

4.0 Glassdoor

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners in 30+ countries, Via is recognized as the leading transportation technology and service provider for governments.Via’s platform has pioneered microtransit — a new mode of mass transit — and today offers a comprehensive, end-to-end public transit solution that helps our customers design, operate, and optimize their transit systems using software, services, and billions of proprietary real-world trip data points. The result: lower costs, equitable access, and better passenger experiences.

Founded in 2012
New York, New York, USA
1.8K employees (121 in marketing)
74% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
295K
Monthly Google Ads Budget
$2.2K
Traffic Source Mix
Search
37.3%
Direct
49.6%
Referral
9.6%
Social
2.6%
Paid
0.7%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size
51 (3% of company)
Median Career Experience
9.5 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$887.1M
Last Raise
$110M
Series Unknown, 3 years ago

Funding History

  • Feb 2023
    Series Unknown • $110M
  • Nov 2021
    Series G • $130M
  • Mar 2021
    Series Unknown • $60M

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