Product Marketing Lead, Advanced Technology & AI at VIA | Somerville, MA | $100K/yr – $150K/yr

VIA

Product Marketing Lead, Advanced Technology & AI

Somerville, MA (Hybrid)

$100K/yr – $150K/yrSenior Level4+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the AI tech marketing narrative end to end, then show up as the bridge between developers and buyers by turning complex architectures into clear customer value across social, video, and written formats.

Responsibilities: Build strategy and systems for VIAs AI and technical marketing, plus a steady content pipeline.
Responsibilities: Translate tech complexity into business impact by collaborating with product and engineering to create compelling customer-facing materials.
Responsibilities: Lead technical video production to visually communicate capabilities and drive viewer completion.

Job Description

Responsibilities: Formally build VIA's AI and technical marketing presence by shaping strategy, building systems, and creating a content pipeline across social, video, and written formats.
Responsibilities: Translate technical complexity into commercial clarity by collaborating with product and engineering to produce customer-facing materials that are benefits-driven.
Responsibilities: Drive technical video production from concept to deployment to convey complex capabilities visually and engagingly.
Responsibilities: Own the VIA Knowledge Hub (VKH) podcast as a strategic marketing asset, shaping editorial direction and distributing episodes to grow an audience.
Responsibilities: Keep technical web messaging current with product and engineering to reflect latest breakthroughs.

Requirements: Experience: 4+ years in technical product marketing or technical content marketing for deeply technical B2B SaaS, AI, or cybersecurity; a portfolio translating complex concepts into commercial material is preferred.
Requirements: Technical engagement: Proven ability to extract and translate architectures by working closely with engineering or product teams.
Requirements: Ground-up creative execution: Demonstrated success building a content and marketing function from scratch across video, audio, and written content.
Requirements: Storytelling: Strong writing that turns dense tech into high-level, impact-driven narratives for executive buyers.
Requirements: Comfort with ambiguity: Bias for action and ability to define strategy and build systems from the ground up.
Requirements: See above for portfolio or samples when applicable.

Preferred: Self-motivated and passionate about leaving everything touched better than found.
Preferred: Belief in creating a culture where people love their work and perform at their best.
Preferred: Creative problem solvers who respectfully challenge the status quo and value diverse perspectives.
Preferred: Leaders who drive discussions with curiosity and openness to feedback.
Preferred: Willingness to explore new ideas and grow skills continuously.
Preferred: Strong team players who celebrate others’ success in collaborative environments.

Benefits: VIA Offers Competitive Benefits, Flexible Work Options, And Individualized Mentoring And Growth Opportunities.
Benefits: Health coverage including vision and dental for you and family from day one.
Benefits: Up to 24 weeks paid parental leave and a $10K family forming benefit.
Benefits: Flexible vacation with no fixed annual limit and extended December holidays.
Benefits: Remote work options and access to four offices for collaboration.
Benefits: Growth opportunities with mentorship and learning programs.

VIA

4.0 Glassdoor

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners in 30+ countries, Via is recognized as the leading transportation technology and service provider for governments.Via’s platform has pioneered microtransit — a new mode of mass transit — and today offers a comprehensive, end-to-end public transit solution that helps our customers design, operate, and optimize their transit systems using software, services, and billions of proprietary real-world trip data points. The result: lower costs, equitable access, and better passenger experiences.

Founded in 2012

New York, New York, USA

1.8K employees (121 in marketing)

ridewithvia.com

74% recommend to a friend

81% CEO approval