Responsibilities

• Strategic Product Marketing & Planning
• Develop and execute comprehensive product marketing strategies aligned with business objectives and market needs.
• Conduct detailed market, customer, and competitor analysis to inform positioning, pricing, and messaging.
• Partner with VP of Sales and Engineering to influence product roadmap and innovation.
• Go-to-Market Execution
• Lead product and offering launches with defined timelines, value propositions, pricing strategies, and marketing campaigns.
• Translate complex product features into compelling benefits tailored to target audiences across commercial, institutional, and public sectors.
• Work with the Sales team to create sales enablement tools, case studies, and training materials.
• Market Development & Customer Engagement
• Serve as the voice of the customer, particularly within the education and construction sectors, ensuring product alignment with specific safety, regulatory, and budgetary requirements.
• Build and manage a Distributor Partner Program to drive acquisition, retention, and share of wallet growth.
• Attend trade shows, customer meetings, and industry events to promote solutions and gather market insights.
• Performance Analytics & Continuous Improvement
• Track KPIs to measure campaign and product performance (ROI, lead conversion, customer feedback, profitability).
• Use analytics to refine positioning, messaging, and outreach strategies.
• Recommend pricing adjustments and marketing optimizations based on performance metrics.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in product marketing or a similar role within the manufacturing industry, safety/security, or construction-related industries and B2B.
• Proven track record of managing product launches, go-to-market campaigns, and cross-functional collaboration.
• Experience with CRM and marketing digital tools; automation implementation and ability to measure and report on marketing ROI.
• Willingness to travel 20%

Preferred

• Knowledge of Guardiar USA products and solutions and those of the competitors
• Strong presentation skills
• Ability to build and maintain client relationships

Benefits

• Grow your skills and expand your qualifications while taking on new challenges and evolving your career within the organization
• Thrive in a fast-paced, dynamic environment with strong opportunities for advancement
• Represent the company in front of key customers and gain valuable, high-impact experience