Product Marketing, Editorial Solutions Analyst

Responsibilities

• Be a knowledgeable resource for NYT Advertising partners, providing guidance on the ad product catalog across the portfolio and meet advertiser goals through successful campaign execution.
• Monitor campaign performance, perform QC/QA on active campaigns, and surface insights that help teams meet defined KPIs.
• Be a Revenue Operations contact, coordinating inputs and packaging insights for company partners and clients.
• Track sales opportunities, the tentpole calendar and pipeline within Salesforce, helping ensure data quality and visibility for leadership.
• Create marketing materials for new ad products and maintain updates to existing materials, ensuring messaging is accurate, current and aligned with editorial standards.
• Maintain sales enablement tools, including sell sheets, go-to-market (GTM) decks and the Advertising Wiki.
• Project manage and communicate updates about ad products, sponsorship offerings and process changes across the department.
• Collaborate with the Yield and Ad Operations teams to develop and track core monetization KPIs and report cards that inform business health and sales strategy.
• Work with the Audience Insights team to uncover compelling audience data points that demonstrate the value of editorial initiatives to advertisers.
• Assist Yield, Planning and Revenue Operations as a partner for tracking, tagging, pacing and campaign optimization.

Requirements

• 1+ years of professional experience.
• Experience with Google Workspace

Preferred

• Experience in advertising, media planning or sales operations.
• Knowledge of digital publishing, editorial processes, the advertising sales cycle and sales planning.
• Background in digital media or project management.

Benefits

• medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.