Responsibilities

• Serve as the subject matter expert on Adobe technology products, understanding their features, benefits, customer pain points, and industry context.
• Collaborate as part of a senior cross-functional team to design and deliver innovative joint solutions that integrate Adobe technology with Merkle’s strategic services, driving measurable impact for clients.
• Develop and execute comprehensive product marketing strategies that align with company goals and drive measurable impact.
• Lead market research initiatives to uncover trends, customer insights, and competitive intelligence. Use findings to inform product positioning, messaging, go-to-market strategy, and prioritization.
• Manage the full product marketing lifecycle from ideation and launch to post-launch optimization and ensuring successful go-to-market execution.
• Collaborate cross functionally with product management, growth, partner marketing, and corporate communications teams to ensure alignment and consistency across all marketing efforts.
• Monitor and report on key performance indicators to assess the effectiveness of marketing strategies. Share insights and recommendations with senior leadership.
• Build strong relationships with stakeholders to gather feedback and continuously improve product offerings and marketing approaches.
• Champion innovation within the product marketing function by staying ahead of industry trends and best practices.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 8+ years of experience in product marketing within the technology sector.
• Experience in partner/alliance marketing or joint ventures within the tech sector or a combined technology and service environment.
• Deep understanding of industry trends, including identity, data, technology, and AI.
• Proven experience collaborating with product development and sales and marketing teams to drive results.
• Ability to translate complex technical features into compelling customer benefits.
• Excellent written, presentation, and storytelling skills.
• Strong analytical skills with experience interpreting data, generating insights, and optimizing marketing performance.
• Proficiency with marketing automation tools, CRM platforms, and digital marketing strategies.

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.