Product Marketing Director

San Francisco, CA (Hybrid)

$208K/yr – $260K/yrDirector/ExecutiveFull time

Posted 3 days ago

Job Summary

Own and shape the legal buyer persona from definition to GTM execution, turning market signals into product and demand strategies while driving adoption and expansion across the organization.

  • Define and maintain the Legal persona narrative across GC to Legal Ops
  • Lead launches, campaigns, and enablement for the Legal segment

Job Description

Responsibilities

  • Market & Competitive Intelligence
  • Be the definitive expert on the legal buyer — their priorities, pain points, buying process, and how they talk about value.
  • Track the competitive landscape and translate it into sharp, usable positioning.
  • Surface insights from customers, prospects, analysts, and the market to influence the product roadmap and GTM strategy.
  • Positioning & Messaging
  • Define and maintain Ironclad's narrative for the Legal persona — from GC to Legal ops.
  • Build messaging that holds up in a board room, a sales call, and a campaign — clearly differentiated, evidence-backed, and free of buzzwords.
  • Partner with EPD to ensure that what we build and what we say are tightly aligned.
  • Launches
  • Lead all product launches relevant to the Legal persona - strategy, messaging, assets, and field readiness.

Requirements

  • 8+ years of B2B product marketing experience, ideally at an AI or SaaS company serving legal buyers.
  • Proven ability to own a persona or segment end to end — not just launches, but pipeline, adoption, and business outcomes.
  • Sharp strategic thinker who can also write a killer one-pager and prep a seller for a tough competitive call.
  • Fluency in the legal buyer's world — what a GC cares about, how legal ops thinks about ROI, why deals stall.
  • Strong cross-functional instincts: knows when to lead, when to align, and how to get things done across EPD, Sales, CS, and Marketing.
  • Comfortable working with data — can pull insights from Gong, Salesforce, or a win/loss interview and turn them into clear recommendations.
  • Thrives in ambiguity; moves fast without waiting for perfect information.

Benefits

  • US Full-Time Employee Benefits at Ironclad: 100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available Market-leading leave policies, including gender-neutral parental leave and compassionate leave Family forming support through Maven for you and your partner Paid time off - take the time you need, when you need it Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use Mental health support through Modern Health, including therapy, coaching, and digital tools Pre-tax commuter benefits (US Employees) 401(k) plan with Fidelity with employer match (US Employees) Regular team events to connect, recharge, and have fun And most importantly: the opportunity to help build the company you want to work at **UK Employee-specific benefits are included on our UK job postings Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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Ironclad

4.5 Glassdoor

Ironclad is the AI contracting platform that transforms agreements into assets. Contracts are easy and insightful, and agents push work forward, with you in control. Whether you’re buying or selling, Ironclad unifies the entire process on one intelligent platform, providing leaders with the visibility they need to stay one step ahead. We're trusted by the world’s most innovative companies, from L’Oréal and OpenAI to Salesforce, and recognized by Forrester, Gartner, and IDC as the category leader. Ironclad is also one of Fortune’s Great Places to Work and Forbes’ 50 Most Promising AI Companies. We’re backed by Accel, Sequoia, Y Combinator, and BOND. For more information, visit www.ironclad.ai

Founded in 2014
San Francisco, California, USA
743 employees (46 in marketing)
87% recommend to a friend
91% CEO approval

Salaries

Posted range

$208K/yr – $260K/yr

Taken straight from the job posting.

The middle of this range ($234K) is 18% above the median base salary for Product Marketing Director roles in the United States ($198K).

Product Marketing Director median pay in the United States

$198K/yr

Most earn $181K to $230K. Based on 39 salaries, including bonus and equity.

See all Ironclad salaries

Funding

Total Funding
$334M
Last Raise
$150M
Series E, 4 years ago

Funding History

  • Jan 2022
    Series E • $150M
  • Dec 2020
    Series D • $100M
  • Sep 2019
    Series C • $50M

Traffic Signals

Monthly Visitors
772.5K
Traffic Source Mix
Search
24.1%
Direct
65.5%
Referral
8.5%
Social
0.8%
Paid
0.9%

Headcount Trend

Current headcount: ~751

Recent News

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Product Marketing Director

Ironclad · San Francisco, CA · Hybrid