Responsibilities

• Build the foundation
• Define the ICP, personas, and buying committee across CISOs and security leadership, Application Security, Fraud and Risk, and Trust & Safety teams.
• Turn our product vision and research into a clear market narrative and category story.
• Own positioning, messaging, and value propositions that turn complex capabilities into clear differentiation and business value.
• Run message testing with early customers and design partners, and use what you learn to sharpen the story.
• Help shape pricing, packaging, and the go-to-market playbook with Product and Sales leadership.
• Partner with Product
• Hold a seat in roadmap reviews and join regular syncs with Product and Research.
• Co-own launch readiness with the CPO.
• Bring customer, market, and competitive insight back into product decisions.

Requirements

• 8+ years of B2B product marketing experience, including ownership of positioning, launches, content, and sales enablement.
• Experience building product marketing for a new product, category, or company from an early stage.
• Proven experience marketing to security, identity & access management, and fraud & risk buyers, such as CISOs, Application Security, Fraud & Risk, CIAM and Trust & Safety teams.
• A track record of working closely with Sales teams selling into these buyers, with a clear understanding of how they evaluate and buy.
• The ability to understand technical products, APIs, and integrations and explain their value to both technical and business audiences.
• Comfort with ambiguity and the judgment to prioritize when little is defined yet.
• Excellent English writing and presentation skills, with the ability and willingness to create substantive content yourself.
• Strong research, analytical, and cross-functional collaboration skills.

Preferred

• Experience marketing solutions that protect customer accounts, manage authentication and access, detect bots, or prevent online fraud and abuse.
• Experience working with technology and business partners on joint messaging, campaigns, and sales enablement.
• Understanding of how AI agents change the way organizations identify users, assess risk, and decide which activity to allow.