Product Marketing Director - Caris Assure

Responsibilities

• Develop and own marketing strategy that aligns with business goals, including brand differentiation, market positioning and growth targets across Caris Assure portfolio.
• Create and maintain content strategy to engage with key target audiences to build product awareness and drive messaging.
• Inform product marketing strategy through comprehensive analysis: This involves gathering Voice of Customer (VOC) insights via continuous engagement, networking, and direct feedback; developing persona and audience understanding through research and stakeholder input; and performing in-depth market and competitor analyses to highlight differentiation.
• Prepare for commercial launch - finalize the creative idea and create content strategy to engage key target audiences; develop all launch collateral for multiple downstream channels.
• Partner with VP of Product Marketing Commercialization to develop long-term product roadmap and collaborate with product eco-system (product, sales, training, clinical, regulatory, and others) to achieve business goals and drive results.
• Collaborate across key stakeholders to enable holistic messaging, including upstream and downstream partners in R&D, Medical, Sales, Digital, etc. to achieve shared business goals including revenue and KPIs.
• Partner with sales to define overarching targeting, launch roll out prioritization, and lead sales training on materials, sales content, and playbooks.

Requirements

• Bachelor's degree in marketing, management, science, or related field required. MBA preferred.
• 8+ years in oncology and biopharma marketing, including 5+ years as a leader of the product marketing function. Prior healthcare experience (in vitro diagnostic, pharmaceutical, oncology, etc.) a plus.
• Product Upstream Marketing for an oncologist / patient-facing physician audience in biotech, medical device, or similar industry required.
• Clinical knowledge or understanding of oncology with marketing product launch preferred.
• Must have experience: launching and supporting existing products, leading a product marketing team, owning and driving product and product portfolio marketing strategy and tactics, creating clinical marketing content.
• Experience managing agency relationships, priorities, and budgets.
• Experience working closely with internal and external customers.
• Ability to collaborate across functions, especially sales and marketing peers.
• Excellent written, verbal, and presentation skills.
• Must be well organized and have the ability to meet deadlines and perform under pressure in a fast-paced work environment.