Product Marketing Associate Manager

California, MO (Remote)

$94K/yr – $142K/yrMid Level4+ years expFull time

Posted 9 days ago

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Job Summary

Own the go-to-market strategy, enablement, and field activation for Sales Cloud initiatives, guiding cross‑functional GTM programs, messaging, and seller readiness to drive pipeline and revenue.

  • Lead end-to-end GTM planning and execution for product priorities
  • Design sales plays, tools, and enablement programs that accelerate seller performance

Job Description

Responsibilities

  • GTM Strategy & Program Development
  • - Lead end-to-end GTM planning and execution for Sales Cloud/Agentforce Sales priorities, including new product launches, feature releases, and key selling moments
  • - Develop integrated GTM frameworks — including audience segmentation, messaging architecture, value propositions, and competitive positioning — that translate product capabilities into field-ready programs
  • - Partner with PMM and Product Management to deeply understand the roadmap and translate it into compelling narratives and sales assets
  • Sales Programs & Field Activation
  • - Design, build, and execute sales programs and plays that equip sellers to win across key segments, personas, and competitive scenarios
  • - Create and maintain high-impact sales tools: pitch decks, battle cards, objection handling guides, demo scripts, ROI tools, and one-pagers
  • - Drive field activation strategies aligned to selling motions across segments (Commercial, Enterprise, Global Accounts)
  • Enablement & Sales Readiness
  • - Lead cross-functional enablement planning to ensure sellers are ramped and ready on new products, messaging, and GTM priorities

Requirements

  • 4+ years of experience in product marketing, GTM, sales enablement, or a closely related field — ideally within enterprise SaaS or cloud software
  • Proven track record of designing and executing GTM programs and sales plays that demonstrably impact pipeline and revenue
  • Deep understanding of B2B sales motions, buyer journeys, and how sellers engage customers across the funnel
  • Experience in CRM, Sales Technology, Revenue Technology or adjacent categories strongly preferred
  • Exceptional storytelling and messaging skills — ability to distill complex product capabilities into crisp, compelling narratives for diverse audiences
  • Strong program management skills with the ability to manage multiple workstreams simultaneously across a matrixed organization
  • Data-driven mindset: comfortable defining KPIs, analyzing performance data, and using insights to optimize programs
  • Outstanding written and verbal communication skills; experience presenting to executive audiences
  • Collaborative leader who thrives in fast-paced, high-growth environments
  • Demonstrated ability to lead cross-functional programs and influence without authority

Benefits

  • benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.
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