Responsibilities

• Develop, execute and lead key components of the patient marketing strategy for oncology brands, ensuring alignment with overall brand objectives and commercial priorities.
• Lead the development of integrated, multi-channel patient campaigns including digital media, websites, social media, patient education, advocacy partnerships, field materials, and emerging engagement channels.
• Drive implementation of patient promotional communication strategies that build disease awareness, facilitate patient activation, and support treatment adoption.
• Define campaign objectives, KPIs, measurement frameworks, and reporting processes to evaluate program performance and optimize execution.
• Lead market research initiatives and leverage patient insights, behavioral data, media trends, and stakeholder feedback to identify opportunities for enhanced patient engagement.
• Partner with patient advocacy key stakeholders to ensure patient-centricity is embedded throughout marketing initiatives.
• Manage agency relationship, leading patient ambassador and fulfillment agencies, and ensure delivery of high-quality creative, media, and strategic outputs that meet objectives, timelines, and budget requirements.
• Gain approval for marketing materials through internal review processes, including management review and Medical-Legal-Regulatory (MLR) review, and secure final production.
• Collaborate cross-functionally with Oncology Marketing, Sales, Medical Affairs, Legal, Regulatory, Market Research, Analytics, Market Access, and other stakeholders to drive integrated execution.
• Provide strategic and tactical input into launch planning activities, patient segmentation, patient journey development, congress strategy, and patient support initiatives.

Requirements

• Bachelor’s Degree and 10+ years of relevant experience, OR
• Master’s Degree and 8+ years of relevant experience, OR
• PhD Degree and 2+ years of relevant experience

Preferred

• MBA or other advanced degree preferred.

Benefits

• Benefits include company-sponsored medical, dental, vision, and life insurance plans*.