Product Marketing Associate

New York, USA (On-site)

$80K/yr – $90K/yrEntry Level1+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Product Marketing Associate drives launch support and GTM storytelling with cross-functional collaboration.

  • Owns support for planning launches and creating enablement assets.
  • Must-have: 1–3 years in marketing or related field with clear content skills.
  • Standout: Experience collaborating across demand gen and product teams in a global setting.

Job Description

Responsibilities

  • Launch Execution: Assist in planning and execution of product launches.
  • Content & Collateral: Contribute to the creation of sales collateral, one-pagers, decks, and enablement resources.
  • Positioning & Messaging: Support the development of product positioning, messaging, and differentiation.
  • Market Research: Conduct market and competitive research to inform positioning and strategy.
  • Customer Insights: Help build and maintain customer personas, use cases, and success stories.
  • Cross-Functional Support: Collaborate with demand generation and product teams to support campaigns and events.
  • Performance Reporting: Track and report on the performance of initiatives, leveraging marketing technologies and data analytics.

Requirements

  • 1-3 years in a marketing, product management, communications, or operations capacity.
  • Bachelor’s degree in marketing, business, or a related field.
  • Excellent communication (written and verbal) skills, with the ability to create clear, compelling content.
  • Strong attention to detail with excellent analytical and problem-solving skills.
  • Technical Proficiency: Experience with design tools like Canva or Adobe, and comfort learning tools like HubSpot, Marketo, or Salesforce.
  • Collaborative Mindset: Ability to work cross-functionally in a team-based, global environment.
  • Ambitious & Self-Motivated: A team player comfortable working in a fast-paced environment.

Preferred

    Benefits

    • Competitive salary within the stated range.
    • The opportunity to drive critical projects for a high-growth, innovative company.
    • Experience working in a fast-paced, global environment.
    • A collaborative and supportive team environment.
    Harri logo

    Harri

    2.8 Glassdoor

    Harri is the global leader in Frontline Employee Technologies, delivering a seamlessly Integrated Employee Journey via solutions across talent acquisition, workforce management, employee engagement, talent intelligence and compliance. Serving over 55,000 restaurant and hotel locations globally, Harri's technology empowers leading brands including Shake Shack, McDonald's, Radisson Hotel Group, Jersey Mike's, and Dave's Hot Chicken to optimize their workforce operations. Visit www.harri.com to learn more.

    Founded in 2012
    New York, New York, USA
    616 employees (39 in marketing)
    49% recommend to a friend
    32% CEO approval

    Traffic Signals

    Monthly Visitors
    3.1M
    Monthly Google Ads Budget
    $102
    Traffic Source Mix
    Search
    17.1%
    Direct
    59.3%
    Referral
    21.3%
    Social
    2%
    Paid
    0.2%

    Headcount Trend

    Current headcount: ~621

    Marketing Team

    Marketing Team Size
    20 (3% of company)
    Median Career Experience
    18.5 years
    Median Tenure
    1.6 years
    Marketing Roles Posted (Last 30 Days)
    1

    Funding

    Total Funding
    $112.2M
    Last Raise
    $43M
    Series B, 2 years ago

    Funding History

    • Oct 2023
      Series B • $43M
    • Mar 2022
      Series A • $6.3M
    • Aug 2021
      Venture Round • $30M