Responsibilities

• Develops abstract scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
• Recommends investment decisions for new product development
• Conducts abstract competitive analysis for specific products or product lines. Drives Red Team Analysis
• Assists with abstract pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
• Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements
• Understands technical and business environments. Assists with the development of strategies to meet business objectives
• Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration
• Manages release of abstract products through the end of their product life cycle