Responsibilities

• Run continuous market and customer discovery (win/loss, customer interviews, competitive intelligence) and feed those insights back into product strategy and the roadmap
• Own positioning and messaging as the market evolves (AI infrastructure, data centers, grid constraints) and drive consistency across all channels
• Lead the launch cycle across weekly releases, starting with the cross-functional plan across sales, customer success, and revenue operations; determining tiering and automation opportunities; crafting messaging, narrative, content and sales enablement; analyzing impact, and proactively communicating to all partners
• Build the enablement layer — battlecards, decks, demo narratives, objection handling —to empower sales and customer success with insight, speed, and confidence
• Define and segment our buyer and user personas across data centers, utilities, developers, and energy infrastructure players
• Test, measure, and learn; leverage marketing tools to tie messaging and launches to pipeline and adoption; invest in what’s working
• Partner with product from concept through GA — shaping what gets built and why, then owning the positioning and messaging that translates technical capability into customer value for developers and operators
• Be a force multiplier: leverage AI tools across content, research, and campaign execution to accelerate output for internal partners and customers
• Ensure Paces is seen as the defining voice in AI-powered power development through thought leadership, media, and presence at key industry moments

Requirements

• 5+ years in product marketing, with clear ownership of the full lifecycle — discovery through launch and enablement
• A track record of partnering with product as a true counterpart, providing insight and influencing roadmap rather than just receiving handoffs, at a high-growth SaaS or AI company
• AI obsessed; vibe coding must be part of your workflow
• Proven track record owning launches end to end and tying messaging and positioning to adoption and pipeline outcomes
• Excellent communicator (written, verbal, multimedia) with experience shaping positioning and messaging across channels
• Moves fast and experiments; discards what does not work and doubles down on what does
• Comfortable with technical products and technical buyers; energy, infrastructure, climate, or hard-tech experience is a strong plus

Preferred

• Experience marketing to renewable energy and data center developers, real estate brokerages, or infrastructure-focused buyers
• Familiarity with how power projects get developed — siting, interconnection, permitting — and what slows them down
• 1+ years of early-stage startup experience

Benefits

• Health, Dental and Vision insurance
• 401(k) matching
• Paid company holidays & PTO
• Hybrid work in the office in Williamsburg, Brooklyn ~3x per week