Lead Product Marketing Manager
Mindbody
New York City, NY (Remote)
$131K/yr - $175K/yrIn-houseFull-timeSenior level8+ years exp.
4 hrs ago
Product Marketer
San Francisco, CA (Remote)
$120K/yr – $150K/yrMid Level3+ years expFull time
Posted 2 months ago
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Job Summary
Own the growth engine for a security-focused B2B SaaS, orchestrating funnel experiments, multi-channel campaigns, and automation to turn prospects into paying customers.
- Build and optimize a top-of-funnel engine and experiments across acquisition to expansion.
- Bridge GTM tech, analytics, and product to launch self-serve onboarding and virality loops.
- Automate scoring, outreach, and lifecycle campaigns to maximize conversion and retention.
Job Description
- Growth & funnel acceleration: Draft, implement, and improve top-of-funnel strategies to generate leads and pipeline.
- Multi-channel campaigns: Build, optimize, and scale campaigns across LinkedIn, Google, TikTok, Reddit, newsletters, SEO, SERP, LLM discovery, and ads.
- Reporting & insights: Own dashboards, run A/B tests, and translate metrics into actionable guidance.
- GTM automation stack: Own the tech stack for automation, creating systems that reduce inefficiencies and improve outcomes.
- Growth experiments: Design, run, and analyze iterative growth experiments across acquisition, activation, retention, and expansion.
- Lead scoring & outreach: Automate lead scoring, account prioritization, and personalized outreach to maximize conversions.
- Analytics stack maintenance: Instrument and maintain GA4, PostHog, HubSpot, SEMrush, etc. to provide a single source of truth.
- Self-serve onboarding & virality: Partner with GTM & Product to launch self-serve onboarding flows and product-led virality loops.
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