Responsibilities

• Creates global marketing strategies and tactics with insight from Manager for the designated product line consistent with the business unit strategies and objectives and in support of achieving established revenue, margin, and market share goals and driving leadership positions in the market.
• Collaborate with sales and marketing leadership on the development/execution of action plans and new product launches including forecasting and financial planning/business case development; market potential/opportunity and target share; value proposition creation; competitive analysis and market trends; market pricing; product life cycle planning; product training.
• Develops detailed strategic road map for the development of product/business in alignment with strategic plan.
• Creates the marketing plan and assesses strength and sustainability of the strategic choices for designated product line.
• Utilizes detailed analysis techniques regarding market trends, segment sizes, growth opportunities, competitive landscape, feasibility, profitability, product/ positioning, Voice of the Customer, Customer insights, market environment, and other critical areas.
• Collects data and evidence to develop strategies that strengthen value propositions.
• Gathers insights across markets to determine similarities, develop archetypes.
• Supports and communicates cross-functionally to gather critical information and/or navigate challenges, including Customers, R&D, sales, quality, regulatory, finance, operations, etc.
• Leads the creation and development of product position.
• Develops and establishes sustaining positioning for products/brands.

Requirements

• Bachelors degree required
• 5 years of experience in Product Management /Marketing required
• Experience managing products from concept through lifecycle management including product trials, launches, and commercial initiatives
• Experience managing broad product portfolios

Preferred

• MBA preferred
• Medical device experience preferred but not required
• Experience in regulated industries helpful
• International business and marketing experience preferred

Benefits

• Market Competitive Pay
• Extensive Paid Time Off and (9) added Holidays
• Excellent Healthcare, Dental and Vision Benefits
• Long/Short Term Disability Coverage
• 401(k) with a company match
• Maternity and Paternity Leave
• Additional add-on benefits/discounts for programs such as Pet Insurance
• Tuition Reimbursement and continued education programs
• Excellent opportunities for advancement in a stable long-term career