Responsibilities

• Own the end-to-end product roadmap for Countable PCR instrument systems (writing and managing user needs and product requirements for instrument, SW, reagents and assays)—from early concept, beta testing and prioritization through development, launch, and lifecycle management.
• Lead voice-of-customer initiatives and market research programs to inform roadmap prioritization and product strategy. Define and maintain product requirements grounded in customer needs, market trends, and competitive insights.
• Partner with program management, R&D scientists, and engineers to support the product development process (PDP), ensuring on-time, high-quality launches.
• Lead forecasting, pricing, and margin analysis across new product introductions (NPIs) and sustaining platforms, in collaboration with finance and commercial leadership.
• Collaborate with quality and operations to ensure compliance, scalability, and reliable supply-chain across different system components.
• Drive go-to-market strategy and positioning across market segments, ensuring clear, differentiated messaging aligned to the product roadmap. Develop and maintain segment-specific messaging frameworks for CGT (viral vector QC, gene editing, CAR-T/AAV manufacturing) and clinical oncology (MRD monitoring, liquid biopsy, ctDNA).
• Build and maintain a sales enablement library: pitch decks, ROI calculators, application-specific one-pagers, demo scripts, and competitive battlecards.
• Develop field-facing training content including software demo videos, training datasets, and application notes.
• Support commercial training on product positioning, competitive landscape, and application storytelling; build battlecards and objection-handling tools for the sales team.
• Build and define market-driven pricing and early access programs (e.g., rental or reagent-rental models) as needed.
• Create high-quality technical content: application notes, white papers, case studies, conference posters, presentations, and peer-reviewed publication support.
• Partner with KOLs and external collaborators to develop credible, scientifically grounded thought leadership.
• Partner with product and marketing teams on conference strategy and execution for ASGCT, AACR, ESGT, and EHA—from abstract submission through booth messaging and post-event nurture campaigns.
• Collaborate on digital campaigns (email, LinkedIn, Google Ads, webinars) targeting CGT and oncology researchers, process development scientists, and QC managers.
• Deliver external-facing presentations including webinars, conference talks, and customer-facing demos.